Which Company is Covered by this Policy
Alphabet (GB) Limited is covered by this policy and will be referred to throughout this policy as Alphabet. References to “us,” “our” or “we” are references to Alphabet. Alphabet (GB) Limited is registered at:
Alphabet House
Summit Avenue
Farnborough
Hampshire
GU14 0FB
Alphabet (GB) Limited is authorised and regulated by the Financial Conduct Authority for the purpose of consumer credit business.
Alphabet is a leading provider of business mobility.
Alphabet is a financial services company which provides regulated and unregulated motor finance products (e.g. credit sale, hire purchase, personal contract purchase, contract hire) and services to customers through Retailers of BMW Group and non BMW Group motor dealerships, independent credit brokers and directly to corporate customers.
Alphabet also provides mobility services, fleet funding and fleet management and operates the Alphabet Share, Alphabet Rent, Alphabet App and Electric fleet brands.
Alphabet is responsible for, and is the Data Controller of, your personal information that it receives via Alphabet.co.uk, Alphabet Connect accounts, from Retailers, Brokers, Partners and Customers. Alphabet is also the Data Controller of the information which is used to grant and provide finance to you.
BMW AG is the parent company of the BMW Group UK (including Alphabet) and provides much of the IT infrastructure to Alphabet in its capacity as a service provider or Data Processor in relation to the information you provide to us.
Retailers, Brokers, Partners and Corporate Customers are Data Controllers in relation to the information they process for their own purposes.
If you have any queries regarding the use of your information by these companies you can either contact them directly or visit the privacy policy on their website.
Click here for the contact details of Alphabet’s Data Protection Officer.
We may modify or update this privacy policy from time to time, we recommend that regularly visit this page, and always in the event if you provide Alphabet with your personal data.
Where changes to this privacy policy will have a fundamental impact on the nature of the processing or otherwise have a substantial impact on you, we will give you sufficient advance notice so that you have the opportunity to exercise any rights you may have under local law (e.g. you have the right to access the information we hold about you).