Imprint and Legal Notice


This Website is maintained by Alphabet (GB) Limited. References to “Alphabet”, “we”, “us” and “our” is to Alphabet (GB) Limited unless otherwise indicated.

Alphabet (GB) Limited
Alphabet House
Summit Avenue
GU14 0FB

Legal Notice and Website Use

This is the only official Alphabet website in the UK.  

Alphabet (GB) Limited is responsible for this website.  

References to “Alphabet”, “we”, “us” and “our” are to Alphabet (GB) Limited unless otherwise indicated.

Company Information 

Alphabet (GB) Limited

Company registered number: 3282075. Registered office: Alphabet House, Summit Avenue, Farnborough, Hampshire, GU14 0FB. Alphabet (GB) Limited is authorised and regulated by the Financial Conduct Authority for the purpose of consumer credit business. It is registered with the Information Commissioner as a Data Controller under registration number Z5319009. 

VAT number: GB 5844 51913. 

Email address:

BMW (UK) Holdings Ltd is the immediate parent of Alphabet (GB) Limited. Company registered number: 01213133. Registered office: Summit ONE, Summit Avenue, Farnborough, Hampshire, GU14 0FB. 

BMW AG is the ultimate parent of BMW (UK) Holdings Limited and Alphabet (GB) Limited.  References to “BMW AG” are to Bayerische Motoren Werke Aktiengesellschaft whose address is Petuelring 130, 80788 Munich, Germany.

References to “BMW Group” are references to any company within the BMW Group of companies with the ultimate parent being BMW AG. 

Website terms: please read carefully

The terms below govern your use of this website and by accessing this website you agree to be bound by them. If you do not accept these terms, please do not use the website. 

We may change these terms at any time without notice by updating the terms shown on this website. It is your responsibility to review the website terms each time you enter the website to ensure you are aware of our latest terms and conditions. Your use of this website after a change has been made signifies your acceptance of the revised terms. 

This website is made available free of charge and for personal use only and is not to be used for any commercial purpose.

Staying COVID-19 Secure

Staying COVID-19 Secure
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Products and Services

The provision of details of products and services on this website are not, and should not be construed as, an offer to sell or supply such products or services, and the seller or supplier may always accept or reject your offer at its sole discretion. 

All products and services on this website are subject to availability and may be withdrawn without notice. All products and services and all prices are also subject to change without notice. 

The finance, hiring and rental facilities promoted on this website are provided by Alphabet (GB) Limited. 

All finance, hiring and rental facilities are subject to status and available to UK residents aged 18 or over and to companies registered in the UK. Guarantees and indemnities may be required. 

Terms and conditions for individual products and services

These website terms should be read in conjunction with the separate terms and conditions for the sale or supply of the individual products or services which are referred to on this website. In the event of any inconsistency between these terms and the specific product or service terms and conditions, the latter shall prevail. 

Information about products and services 

Whilst we have made every effort to ensure the information on this website is up to date and accurate we cannot accept responsibility for your reliance on any information on this website. 

Always check model availability and information on vehicle model features, specifications and equipment with the selling dealership and in the case of used vehicles, current mileage details, before ordering a vehicle.  

Always check the terms on which any product or service is supplied before making any commitment. Copies of Alphabet vehicle finance agreements are available from us and any authorised Alphabet Partner and Retailer.  

You should seek your own independent financial advice in relation to any taxation or accounting matters referred to on this website. 

Compliance with the Bribery Act 2010 

At Alphabet (GB) Limited we strive to ensure the company is run with complete integrity. Alphabet has clear anti-bribery and corruption polices which are fully supported by the directors to ensure that Alphabet employees remain untainted by bribery or corruption. 

Modern Slavery and Human Trafficking 

Under the UK’s Modern Slavery Act 2015 Alphabet is required to publish a Slavery and Human Trafficking Statement for each financial year, describing what steps have been taken to address the risk of slavery and human trafficking occurring in our own operations or our supply chain.  

The Statements relating to Alphabet in previous years are below:


To request copies of any previous Modern Slavery Agreements, please refer to the Government Registry or email us at

Corporate Governance Reporting

Under the UK’s Companies Act 2006, Alphabet (GB) Limited is required to publish a Section 172(1) Statement describing how the directors have had regard to the matters set out in section 172(1)(a) to (f) of the Companies Act 2006 when performing their duties and a corporate governance statement describing how the company is governed.

The Section 172(1) Statements and Corporate Governance Statements for Alphabet can be found below.


Section 172(1) Statement
Corporate Governance Statement


Section 172(1) Statement
Corporate Governance Statement


Section 172(1) Statement
Corporate Governance Statement 


Section 172(1) Statement
Corporate Governance Statement

BMW UK Tax Strategy 

Under paragraph 16(2) of Schedule 19 of the Finance Act 2016, we are required to publish our UK Group Tax Strategy in the current financial year, describing our approach to tax matters in the UK. The UK Tax Strategy relating to all BMW Group companies in the UK is here

Access from outside the UK 

The vehicle and product specifications on this website are, unless stated otherwise, for the UK market only. These specifications (including what is optional and what is standard equipment) may vary in other markets. However some vehicle images may be of models supplied in other markets, for example showing left-hand drive, and not reflecting specifications in the UK.  

Unless otherwise stated, the finance, leasing and insurance products and services on this website are available only to residents of the UK (excludes the Channel Islands and Isle of Man). 

The information and other materials contained in this website may not satisfy the laws in countries outside the UK. If you choose to access this website from outside the UK you are responsible for ascertaining to what extent local laws are applicable and compliance with local laws. Any telephone numbers and charges shown only apply to calls made from within the UK.​ 

Website availability 

We cannot promise that this website will be uninterrupted or free of errors, bugs or viruses and we will not be liable if, for any reason, this website is unavailable at any time or for any computer virus or system freeze. Access may be suspended at any time without prior notice being given. 

Information about you and your visit to our site 

We process information about you in accordance with our privacy policy.  By using our site, you consent to such processing and you warrant that all data provided by you is accurate. 

Viruses, hacking and other offences 

You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful.  You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site.  You must not attack our site via a denial-of-service attack or a distributed denial-of service attack.  

By breaching this provision, you would commit a criminal offence under the Criminal Justice (Theft and Fraud Offences) Act, 2001 (as amended).  We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them.  In the event of such a breach, your right to use our site will cease immediately.  

We will not be liable for any loss or damage caused by a distributed denial-of-service attack, viruses or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of our site or to your downloading of any material posted on it, or on any website linked to it.  

Linking to our site 

You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it, but you must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists. 

You must not establish a link from any website that is not owned by you. 

Our site must not be framed on any other site, nor may you create a link to any part of our site other than the home page.  We reserve the right to withdraw linking permission at any time whereupon you shall immediately remove all links of any kind to our site without notice. 


The copyright in the material contained in this website belongs to Alphabet or its ultimate parent, BMW AG or their licensors. No person may copy, modify, transmit, distribute, display, reproduce, publish, license or create works from any part of this material or otherwise use it for any public or commercial use without the prior express written permission of BMW Group. You may only view or print individual pages for your own personal use.  


The names, logos and images on this website which identify any BMW Group company, or third parties and their products and services are proprietary marks of BMW AG and/or the relevant third parties. Nothing contained in this website shall be deemed to confer on any person any licence or right on the part of BMW AG or any third party with respect to any such name, logo or image.  

Other Intellectual Property Rights 

The products and services and technology or processes described in this website may be subject to other intellectual property rights reserved by BMW Group companies or their licensors or any relevant third parties. No licence is granted in respect of such intellectual property rights.  

Links to other websites 

This site may contain (hypertext) links to other sites that enable users to leave this site and go directly to the linked site. The links are provided to assist users of this website and the inclusion of a link does not imply that we endorse or have approved the linked site. We do not control linked sites, and are not responsible or liable for their content or any link within such sites, or for any transmission received from any linked sites. 

No warranties or liability 

While the information images, materials and other content provided in this notice and on this website is believed to be accurate, it may include errors or inaccuracies. Weand BMW AG are not responsible for the contents of websites that are maintained by third parties and are not liable for their contents. The information on this website is provided "as is" and all warranties, conditions and other terms implied by statute or common law are, to the fullest extent permitted by law, excluded from this notice.  

Nothing in this agreement excludes our liability to you (a) for death or personal injury caused by our negligence; or (b) for fraud or fraudulent misrepresentation. Subject to this, in no event shall we, or BMW AG  be liable to any person for any loss of profits, loss of business, depletion of goodwill or similar losses or pure economic loss, or for any special, indirect or consequential loss costs, damages, charges or expenses however arising, unless caused by gross negligence or intentional misconduct. 

Under this notice, "our liability" includes that of any company in our group and our and their respective agents, employees, contributors and consultants and sub-contractors, "you" includes any other party claiming through you and "loss or damage" includes any losses, damages, costs or expenses whatsoever or howsoever arising in connection with the products and services we provide including those listed on this website or in this notice, whether under this agreement or other agreement or in consequence of any misrepresentation, misstatement or tortious act or omission, including negligence. 


If any of these terms are found to be illegal, invalid or otherwise unenforceable, then to the extent of such illegality, invalidity or unenforceability, such terms shall be deleted and severed from the website terms. The remaining enforceable terms shall continue in full force and effect and continue to be binding.  

Nothing in these terms shall exclude or limit our liability for death or personal injury resulting from our negligence or shall affect your statutory rights if you are a consumer. 


These terms shall be governed by and construed in accordance English law, unless you live in Scotland when Scots law will apply or in Northern Ireland, when the law of Northern Ireland will apply. Disputes arising in relation to them shall, unless expressly agreed otherwise, be subject to the exclusive jurisdiction of the relevant courts of the United Kingdom.  

Telephone calls 

Telephone calls with Alphabet accessible through, or obtained from this website may be recorded or monitored for quality and training purposes. It is in our legitimate interests to record these calls for these purposes. By using these communication methods you are consenting to the recording or monitoring of your calls. 

The following telephone charges apply to calls from BT landlines to numbers beginning with:

  • an 0800 code - free of charge (plus your phone company's access charge)
  • an 0370 code – calls are charged at the local rate.
  • an 0906 code – calls are charged at £1 per minute, plus your phone company’s access charge.
  • an 0125 - calls are charged at the local rate, plus your phone company’s access charge.

The price of calls may vary with other telephone service providers. Please check with your provider for exact charges. 

If you wish to make a complaint against Alphabet the maximum cost of the call will be the local rate charge. 

Your concerns

If you have any concerns about material which appears on our site, please contact:

Thank you for visiting our site.

Last updated 03 July 2020