Navigating Your Funding Methods with Alphabet
Driving progress through purpose
Alphabet is a leading provider of Business Mobility solutions, founded in 1997 in the UK as a division of the BMW Group. Today we support companies across Europe with digital tools, local expertise, and a personal partnership-based approach to fleet management.
With more than 760,000 vehicles under management in 38 markets, we help businesses stay mobile, reduce complexity, and respond to tomorrow’s challenges through smart technology and hands-on support.
Our expert team offers vast knowledge and insight, leveraging diverse experience to provide consulting resources and capabilities that, combined with innovative products and services, help customers future-proof their mobility.
Behind the scenes of Alphabet UK
About us
Leadership team
Experienced leaders at Alphabet UK drive operational excellence, scalable growth, digital innovation, and sustainability.
About us
Mission, vision and strategy
Your mobility. Made easy. Helping businesses thrive with seamless support and smart mobility strategies that adapt to your needs – giving you peace of mind. At Alphabet, we embrace our responsibility as a force for good. We use it to make a real and tangible difference by navigating people to better mobility – and making life easier. We apply our expertise to develop efficient and innovative solutions that help create a more sustainable, equitable, and inclusive world.
History
Take a look at our historic milestones
2024
Alphabet introduces the AI Assistant to make fleet management even smarter and more personalised. Operations expand further with entry into Slovenia and the Baltic states.
2023
With a new partner in Australia and entry in Mexico, Alphabet extends its international presence to 36 markets worldwide. The launch of Alphabet Carbon Manager supports customers in tracking and reducing CO2 emissions across their fleets.
2022
Alphabet expands its global footprint with new partners in Canada and Finland, enabling high-quality services in two more key markets.
2021
Alphabet unveils a new brand identity with a redesigned logo and corporate design, marking a bold step into the next era of business mobility. The updated strategic focus strengthens the company’s positioning in sustainability and customer-centric mobility solutions.
2020
Alphabet confirms new partners in New Zealand and Australia, bringing its global presence to 31 markets.
2019
In Norway, Alphabet partners with AUTO PLAN to complete its Scandinavian presence. In Brazil, Alphabet launches operations in South America with leasing specialist Unidas. Alphabet also celebrates another milestone: delivery of its 700,000th vehicle, made possible by strong partnerships and long-standing customer relationships.
2018
Alphabet expands its partner network across Europe into Greece, Croatia, Bulgaria, Cyprus, Turkey, Russia, Serbia, Ireland, and Portugal through strategic cooperations with trusted local providers.
2017
Alphabet celebrates 20 years of innovation and enters the Chinese market with business mobility and financial leasing solutions. Operations in China are managed through Herald International Financial Leasing Co. Ltd. to meet with local regulatory requirements.
2015
Alphabet upgrades its app portfolio to Version 2.0, integrating even more features and improving the digital fleet experience for users across markets.
2014
With its Carbon Compensation Programme, Alphabet empowers companies to offset fleet-related CO2 emissions by supporting certified environmental projects – a step towards more responsible mobility.
2013
A major milestone: Alphabet delivers its 500,000th vehicle. In parallel, two new digital tools are launched – AlphaCity App 1.0 and AlphaElectric App 1.0 – offering even more flexibility and control to fleet managers and drivers.
2012
Alphabet unveils a refreshed brand identity, marking a clear step towards a modern, innovation-driven future. The same year, Alphabet receives an innovation award for its forward-thinking mobility concepts.
2011
Alphabet acquires ING Car Lease, significantly expanding its international footprint. With 474,000 vehicles under management, the company becomes one of Europe’s largest mobility providers.
2010
Alphabet introduces its Mobility Services Division to develop new, innovative business mobility solutions. The first product launch: AlphaCity, a car sharing solution to support corporate carpools – meeting the demand for sustainable and flexible fleet use, especially in urban areas.
2008
The first version of the AlphaGuide App is launched, helping drivers manage their mobility needs digitally.
2007
Alphabet celebrates its 10th anniversary with over 250,000 vehicles under management and 680 employees worldwide, establishing itself among the top ten European fleet providers in Europe.
2003
After rapid expansion, Alphabet strengthens its position in the European market. The launch of the European Fleet Handbook makes cross-border fleet management easier and more transparent for international customers.
1997
Alphabet is founded in the UK as the fleet management subsidiary of the BMW Group, with a mission to simplify business mobility for companies across Europe.
Did you know?
82% of companies see reducing fleet emissions as critical. Yet 43% have no clear targets in place*. With Alphabet, you can transform sustainability from ambition to real measurable results and be ready for tomorrow’s regulatory demands.
*Source: Fleet emission monitor 2025
Principles that shape our practices
Talk to our experts
For detailed insight and individual support regarding what Alphabet could do for your business, we have a team of experts who can help. Each offers comprehensive knowledge, clarity, and can focus on your specific requirements.
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