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The reinvention of an icon: the new all-electric MINI Cooper

posted on 06/09/2023
The reinvention of an icon: the new all-electric MINI Cooper

The reinvention of an icon: the new all-electric MINI Cooper

For its fifth generation, MINI is taking a giant leap into the digital era and the brands all-electric future, today unveiling the new MINI Cooper Electric at the IAA International Motor Show in Munich. Celebrating its rich heritage yet iconic design, the new MINI Cooper offers a major step forward in technology, while focusing on a driver centric interior cabin.

“With its electric drive and purist design, the new MINI Cooper is a perfect fit for an urban lifestyle. In the fifth generation of the MINI Cooper, we combine the traditional MINI DNA with innovative, future-oriented technology while enabling locally emission-free driving fun that is typical of MINI,” says Stefanie Wurst, Head of MINI.

“Inspired by our history, we have developed our own new design language, defining our DNA. We call it ‘Charismatic Simplicity’. The idea behind it is a design that gives each new MINI model a strong, individual character and is characterized by a clear, reduced design language intuitively focused on the essentials of the brand.” says Oliver Heilmer, Head of MINI Design.

Available in two output levels - E and SE – and three exceptionally well specified trim levels in the UK – Classic, Exclusive and Sport – the new MINI Cooper Electric is priced from £30,000 OTR, with first customer deliveries taking place in spring 2024.

The exterior: maximum reduction to the essentials.
In its fifth generation, the MINI 3-door once again embodies the core of the brand yet now with a fully electric drivetrain. The silhouette features hallmark MINI proportions: short overhangs, a short bonnet, and a contrasting long wheelbase, while larger wheels and the removal of chrome from the vehicle bring a fresh take to the design.

The front end of the all-electric MINI Cooper remains iconic thanks to a striking new octagonal grille with filigree contour, and the infamous MINI circular headlights, which are offered with three unique light signatures for the first time. While horizontal light graphics are offered as standard, optionally the daytime running light elements can be switched to create three adjustable light signatures. In addition, all light modes start and end with a specially orchestrated welcome and goodbye animation.

Flush door handles are offered for the time first, while the wheel arches and side scuttles have been removed. Typical MINI design features such as the visual three-part division of the vehicle body, the all-round window area and contrasting roof help the new design stand out.

The new MINI aesthetic also gives the rear a new, contemporary feel, featuring clear surfaces and flush rear lights which can be switched to different modes in the same way as the front headlights. A defined shoulder section and a striking black handle completes the exterior design.

World’s first OLED display revolutionises the user experience.
The central OLED display sets a new benchmark of automotive design and is the defining feature of the interior. With a diameter of 240mm and MINI Operating System 9, all vehicle functions can be operated with either touch or voice control, while the display has been moved closer to the drive for easy reach.

The upper half of the screen displays vehicle-related information such as speed and battery status, and can be tapped to be displayed full screen, while the lower area houses Navigation, Media, Phone and Climate. In the Home menu, other widgets are displayed in thumbnail view to the left and right of the current menu function and can be brought up and selected by swiping horizontally to the centre. All other functions can be accessed via the menu with the display returning to the default setting via the home button.

At the centre of the screen is the start menu, where personalised content can be selected and launched by swiping to the side. In the lower section of the screen is the fixed status bar containing the menu items “Navigation”, “Media”, “Telephone”, “All Apps” and, depending on the situation, “Home”, which can be selected directly.

Swiping up from the lower edge of the screen reveals a tool belt where favourite functions can be stored and called up rapidly. The tool belt can also be activated via the star button on the multifunction steering wheel. The upper screen area is reserved for driving-relevant content such as the vehicle speed and important information on vehicle status. The optional Head-up Display shows the most important information for the driver in their field of view.

The temperature for the driver and front passenger is permanently displayed on the left- and right-hand edge of the screen. The climate control settings are integrated into the MINI Interaction Unit and can be adjusted on the top layer by touch or voice command. Depending on the Experience mode selected, a single tap on the speed display transforms the entire unit into a MINI-typical speedometer.

MINI connects: the new MINI Operating System 9.
MINI Operating System 9 is an in-house development by the BMW Group and is based on an Android Open Source Project (AOSP) software stack. The interface uses all-new static and dynamic graphical elements which blend naturally into the circular form of the OLED display.

“The new MINI Operating System 9 is characterised by simple, emotional touch operation that is specific to MINI. Together with the new cloud-based MINI Navigation for particularly precise and fast route calculation, high-speed connectivity and optional 5G capability, the new MINI Cooper takes a giant leap into the digital world, thereby underlining the brand’s charismatic heritage,” says Stefanie Wurst, Head of MINI.

The new MINI Navigation provides maps and directions in realistic 3D visualisations, displaying complicated turning situations, current traffic levels and assistance with parking with information on parking options, digital payment methods and more. A charge-optimised route can be calculated for the all-electric MINI Cooper immediately after entering the destination, while an optional augmented reality function is available for the visualisation of turn-by-turn directions.

In addition, MINI Connected upgrades give customers the opportunity to purchase additional vehicle functions. In conjunction with the optionally available MINI Connected Package, the MINI Connected Store provides access to a constantly evolving variety of apps, including gaming, music, and video streaming. The new AirConsole app provides a unique form of in-car gaming for all passengers, making the smartphone the controller of the game on the OLED display.

Three newly designed trims for an individual look.
In line with focusing on reduction, the interior offers new contemporary colours, materials, and design features, for example a brand-new three-spoke steering wheel with textile strap in the six o'clock spoke. Newly developed, high-quality, and environment-friendly materials are also used across the dashboard and door panels, where knitted surfaces are made of recycled polyester and feature a two-tone design.

Three newly designed trims of Classic, Exclusive and Sport allow customers the ultimate choice in interior personalisation. In Classic trim, MINI uses a modern 2D knitted textile in the interior of a production vehicle for the first time. Black sports seats in a high-quality synthetic leather are offered with a distinctly patterned multitone textile to match a coloured textile band on the dashboard, while on the dashboard and door handles, a two-tone black knitted material is offered. Also available within this trim is a grey and black material featuring perforated houndstooth pattern, while the side contrasts in blue textile.

The Exclusive trim features a two-tone houndstooth pattern on the knitted-textile instrument panel and is available in two colours with traditional accent stitching and perforated Vescin sports seats. Customers choosing the Exclusive trim can also take the all-new Spray-Tech roof which features a blending of three different colours.

The Sport trim offers a performance focused interpretation of the new materials, combining multi-coloured knitted textile and black synthetic leather with red stitching. A distinct front and rear design with the vehicle grille and logo in high-gloss black is offered as standard, while a contrasting Chili Red roof and JCW-specific red or black bonnet stripes can be added optionally.

New driver assistance systems make day-to-day life easier.
In addition to the automatic parking functions offered by the Parking Assistant, the new optional Parking Assistant Plus makes the parking process even easier. With 12 ultrasonic sensors and four surround-view cameras, the vehicle can identify possible parking spaces and independently initiate space-restricted parking manoeuvres. A manual parking process can be transferred to Parking Assistant Plus at any time.

Taking this further, Explore Mode offers a uniquely convenient solution for this vehicle segment, enabling the new MINI Cooper to be parked using a smartphone if the space at the side is too limited for entry. The innovative MINI Digital Key Plus option uses the smartphone as a key, enabling automatic opening of the vehicle, and can be transferred to different users for easier car sharing. Welcome projection of the front and rear lights begins as soon as the driver is within three metres of the car; the doors are unlocked when the driver is less than one and a half metres.

For further safety, customers who chose the Remote 360 option can view the surroundings of the parked vehicle in the MINI App, while a camera in the inside provides a view of the interior. In addition, the Snapshot function offers the opportunity to capture shared moments in a photograph and to upload them via Wi-Fi-direct to the smartphone.

Brand new powertrain bringing all-electric driving fun
With a completely new powertrain, the new MINI Cooper Electric is available in two variants: E and SE. The Cooper E hosts a high-voltage battery with 40.7 kWh of capacity which provides up to 190 miles of electric range according to the WLTP test cycle. A 135 kW/184 hp electric motor generates a torque of 290 Nm and accelerates the vehicle from 0 to 62mph in 7.3 seconds.

With an output of 160 kW/218 hp, the Cooper SE sprints from 0 to 62mph in 6.7 seconds with a maximum torque of 330 Nm, with the calculated range increasing to a maximum of 250 miles thanks to a battery capacity of 54.2 kWh.


Max Power

Peak Torque


Top Speed

Electric Range


MINI Cooper Electric E


290 Nm

7.3 seconds


190 miles


MINI Cooper Electric SE


330 Nm

6.7 seconds


250 miles


Simplified and efficient battery charging.
The MINI Cooper can be charged via three ways; 11 kW AC charging, 75 kW DC charging and 95 kW DC charging, meaning at a fast-charging station, the battery can be charged from 10 to 80 per cent in under 30 minutes. By using the MINI Navigation, the vehicle will ensure the high-voltage battery reaches the ideal temperature for efficient charging in advance, thus reducing charging time. Customers can also optimise charging for their schedule, setting charging start times, active charging windows, and target battery capacity by departure time. Finally, drivers can instruct that the interior cabin is air conditioned by a set departure time.

The MINI App provides a convenient overview of the vehicle status and charging process, including current battery status, charging-optimised route plan and charging history.

Available in two output levels - E and SE – and three exceptionally well specified trim levels in the UK – Classic, Exclusive and Sport – the new MINI Cooper Electric is priced from £30,000 OTR, with first customer deliveries taking place in spring 2024.

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