Industry News

Mercedes-Benz delighted with initial customer feedback following launch of Agency

posted on 15/02/2023
Mercedes-Benz delighted with initial customer feedback following launch of Agency

Mercedes-Benz UK has created a new way to purchase a new car, providing customers with a contemporary and luxury buying experience.

Gary Savage CEO of Mercedes-Benz UK said “The launch of our Agency model is a hugely exciting time for us and our network – providing our customers with a range of benefits.

In an increasingly digitised world, customer-buying habits have changed – and an Agency model provides a consistent and transparent purchase journey – whether that’s online, in a physical showroom, or a combination of the two.”

The Mercedes-Benz Online Showroom provides customers with visibility of exactly where they are at in the purchase journey – from choosing a vehicle from all available UK stock, through to the vehicle handover - via a convenient, easy-to-access portal, offering a truly seamless “omni-channel” experience.

“What’s more, under our new Agency model, pricing is transparent for our customers wherever they choose to buy, eliminating the need to shop around. This means customers can be confident they will always get our best price.”

Mercedes-Benz Agents continue to play a central role in serving our customers throughout their entire new car purchase journey.  Initial feedback shows customers are enjoying the simplified buying experience, with an average 5-star rating of 4.7.  Feedback includes “very easy, simple, quick process” and “I like the transparent price so no need to shop around”.

This weekend sees the launch of our brand new Mercedes-Benz Agency TV ad, which will air for the first in this Sunday’s England Vs Italy Rugby game.

Editor’s Note: customers can visit our Online Showroom and search for their new car at https://shop.mercedes-benz.co.uk.

*Article Source http://www.mercedes-benz-media.co.uk

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