Industry News

Isuzu D-Max: Farming Favourite

posted on 25/10/2023
Isuzu D-Max: Farming Favourite

The United Kingdom's agricultural industry is experiencing a remarkable resurgence, with key statistics reflecting its robust growth. In 2020, the total income from farming in the UK amounted to 5,257 million GBP. Fast forward to 2022, and this figure soared to an impressive 7,940 million GBP, marking a remarkable 51% increase in just two years. This substantial uptick underscores the vitality of the agricultural sector and its significance to the UK economy.

The demand for versatile workhorse vehicles in agriculture has never been higher. In September 2023, new pick-up registrations in the UK reached a staggering 6,349 units, representing an astounding 64.4% increase compared to the same month in 2022 when 3,863 pick-ups were registered. This surge in registrations is a testament to the growing need for reliable and versatile vehicles that can meet the demands of modern farming.1

Fuelling this trend is the expanding agricultural machinery market, which has consistently shown remarkable growth. Between 2017 and 2023, the UK Agricultural Machinery Market has maintained an average year-over-year growth rate of 3.35%. This growth trend is projected to continue, with an estimated average growth rate of 3.71% until 2027. This data underscores the increasing demand for efficient, rugged vehicles that can navigate the challenges of the agricultural landscape.2

Enter the Isuzu D-Max, a vehicle perfectly suited to meet the diverse needs of UK farmers. With its exceptional off-road performance, including a shift-on-the-fly 4WD and a rear differential lock, the D-Max proves its mettle on even the most challenging terrain. It boasts an impressive 3.5-tonne towing capacity, making it a reliable companion for hauling heavy loads around the farm. Furthermore, the D-Max's payload capacity exceeds 1.1 tonnes, offering versatility for a wide range of agricultural tasks.

Alan Able, Isuzu UK Managing Director, commented "The Isuzu D-Max has earned a recognition within the farming sector in the UK for its outstanding capabilities, practicality and ruggedness. We are thrilled to be part of the growth in one of our key markets. The D-Max is the perfect choice for farmers in the UK, offering unmatched performance and versatility for all their needs."

Isuzu, a global leader in the automotive industry, proudly sponsors the British Farming Awards, where it presents the prestigious Farm Worker of the Year award. In 2023, Holly Atkinson, a former farm vet who transitioned to a seven-site organic dairy unit in South Devon, was announced as the recipient of the Farmworker of the Year award. Holly's dedication to calf health and streamlined protocols has significantly improved herd health and farm efficiency, reducing pneumonia cases. She is also a trained mental health first aider, promoting mental well-being through her social media presence, including 'CupsOnCows' and 'face_your_thoughts.' Holly Atkinson exemplifies excellence in farming, making her a well-deserving recipient of the Farm Worker of the Year award.

Isuzu's commitment to the farming industry extends beyond awards. The company has partnered with organisations like the National Farmers Union Scotland (NFU Scotland), offering members exclusive benefits through a vehicle affinity scheme. The Farmers' Union of Wales (FUW) enjoys a similar discount scheme, providing members with valuable advantages. Isuzu's dedication to the agricultural sector is further underscored through partnerships with the Ulster Farmers Union (UFU) and the British Association for Shooting & Conservation (BASC), where Isuzu vehicles are trusted to perform in the most demanding environments.

Former international rugby referee turned farmer, Nigel Owens, shares his transition from the rugby pitch to life on his farm in Wales, tending to his beloved pedigree Herefords. He commented, "Farming requires hard work, dedication, and reliable equipment, much like the qualities I valued as a rugby referee. My Isuzu D-Max has seamlessly integrated into my new life, just as it did on the pitch. Its dependability, versatility, and rugged performance make it the ideal choice for the demands of farming. Whether it's tackling the challenges of livestock management or navigating the rural terrain, my D-Max has proven itself time and again. Isuzu understands the needs of farmers, and I'm proud to rely on their vehicles for my farming journey."

With the agricultural industry in the UK continuing to flourish, the Isuzu D-Max stands out as the ultimate workhorse, ready to tackle any challenge thrown its way. For farmers looking for a reliable partner in their daily operations, the Isuzu D-Max is the trusted choice that promises to deliver outstanding performance and unwavering support in the field.

1SMMT (2023) New LCV registrations
2Statista (2023) Total income from farming in the United Kingdom

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