How long we keep your personal information for

We retain your information only as long as is necessary for the purpose for which we obtained it and any other permitted linked purposes.  If information is used for two purposes we will retain it until the purpose with the latest period expires; but we will stop using it for the purpose with a shorter period once that period expires.

Our retention periods are based on business needs and your information that is no longer needed is either irreversibly anonymised or destroyed securely.

Use for marketing:
If we have obtained your consent to market our products and services to you we retain your personal information for as long as is necessary, but only for the relevant purpose that we collected it for. For example, if you have obtained finance for the purchase of a vehicle through us, we will retain your personal data for the life of your finance product, so that towards the end of that period we can get in touch with you about your options at the end of the finance term. Further information can be found below on retention of your data, depending on the circumstances in which your data is collected. Please note that you may withdraw that consent at any time, by contacting us here.  If you do so, we will not send you any marketing information.

Use to provide a quotation:
In relation to your information used to provide a quotation for finance or vehicle purchase we may retain that data for 12 months following the quote where a legal contract is not entered into.

Use to perform a contract:
In relation to your information used to perform any contractual obligation with you we may retain that data whilst the contract remains in force plus 7 years to deal with any queries or claims thereafter.

ConnectedDrive and Connected App:
Retention periods for Vehicle Location Information and Device Information in relation to each service are provided in the relevant service descriptions.

Where claims are contemplated:
In relation to any information where we reasonably believe it will be necessary to defend or prosecute or make a claim against you or a third party, we may retain that data for as long as that claim could be pursued.

Alphabet (GB) Limited - Privacy Policy