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Our Offices

Alphabet (GB) Ltd, Alphabet House, Summit Avenue
Farnborough, Hampshire, GU14 0FB

Tel: 0370 50 50 100

Registered Office: Alphabet House, Summit Avenue, Farnborough, Hampshire GU14 0FB. Registered in England & Wales. Company Number 3282075. Alphabet (GB) Limited is authorised and regulated by the Financial Conduct Authority.

Opening Times

Normal office hours are:
8.30am until 6pm

Festive Period:
24 December - 8.30am until 4pm
25 December - CLOSED
26 December - CLOSED
27 December - 8.30am until 4pm
30 December - 8.30am until 4pm
31 December - 8.30am until 4pm
1 January - CLOSED

Please use the number on your Contact Information Card for 24 hour services. 

You are agreeing that Alphabet GB Ltd, Summit One, Summit Avenue, Farnborough, Hampshire, GU14 0FB processes and uses your personal data for customer care and for personalised communication of Alphabets product and service information. You are also agreeing to be contacted for market research purposes. Alphabet GB Ltd may transmit this data to authorised suppliers of products and services and other BMW Group companies stated within Alphabet’s Privacy Policy and you agree that these companies also contact you for the purposes mentioned above.

In order to ensure that you receive relevant and personalised communications, we will use your data to create an individual customer profile and we may share your personal data between BMW Group companies, authorised suppliers of products and services where relevant. This may include data you have provided to these companies, or which is generated by your use of Alphabet products, for example contact details, preferences, customer history. Further information can be found in  Alphabets Privacy Policy.

You can amend or withdraw your consent at any time by contacting Alphabet at admin.support@alphabet.co.uk or by phoning us on 0370 0120396.  You are also able to request information about your data stored at Alphabet as well as request correction, deletion or restriction of your personal data. 

For our service partner search we use Google Maps to provide you the best user experience. This service will be solely provided by Google LLC and no data will be exchanged with Alphabet. Click here for the privacy notice of Google

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