Industry News

Dacia Spring: Europe’s most affordable electric car to come to the UK

posted on 12/07/2023
Dacia Spring: Europe’s most affordable electric car to come to the UK

Dacia has officially confirmed that the highly anticipated Dacia Spring will be coming to the UK, with the game-changing all-electric city car set to officially reach shores in 2024 as an all-new version, boasting significant improvements in design and equipment.

The Dacia Spring, already Europe’s most affordable new electric car, lives up to Dacia’s reputation for offering unrivalled value. It has already proved a resounding success throughout Europe, with a huge number of drivers won over by its selection of features and highly attractive price. Introduced in 2021, the five-door supermini has made electric mobility widely accessible, with more than 120,000 customer orders placed since its launch. It also made a significant contribution to Dacia increasing its global sales in 2022 by 6.8% year-on-year against a highly challenging and receding market.

Even more impressive is that three quarters of all sales have been made to individual customers, with retail car buyers finding that the Spring’s simple, fun and efficient formula makes it the perfect companion for everyday travel. Often purchased as a household’s second car, Spring is the main means of transport during the week for 90% of multiple-vehicle households who own one.

Data collected from the Spring’s connected services has provided an insight into how the full four-seat hatchback has met European customers’ requirements, and how it could fit in with the needs of UK drivers whose travel is mostly in urban areas. On average, customers’ daily commutes last under 20 miles and are covered at 16mph, while in 75% of cases, the Spring is charged at home for an average duration of 3.5 hours.

Luke Broad, Dacia Brand Director for the UK, said: “We are thrilled that Dacia Spring will come to the UK in 2024. It will certainly be worth the wait! It will literally plug a gap in the UK electric car market for a highly usable, quality EV that won’t break the bank and which makes electric vehicle ownership more realistic than ever. With over 120,000 customers already sold on the Spring’s unbeatable, ‘no-nonsense’ blend of value, efficiency and durability, UK car buyers can look forward to an EV that’s perfectly aligned to their mobility requirements and, importantly, is done the Dacia way.”

Xavier Martinet, Dacia SVP Sales, Marketing and Operations added: “The UK is an important market for us, so we are delighted to strengthen our range with the Dacia Spring. With UK sales surging year-on-year and many British car buyers having a recognised appetite for the brand, it is now the right time to introduce a pure electric vehicle. Spring has democratised electric vehicle ownership in Europe, offering people the chance to enjoy sustainable driving without the often-associated price premium. I’m confident that Spring will we be as popular in the UK as it has proved throughout the rest of Europe.”

Full details, including timings, pricing and specification, will be announced in 2024. Brits can register their interest, receiving all the latest information via www.dacia.co.uk/vehicles/spring

*Article Source http://www.press.renault.co.uk/

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