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BAC accelerates global expansion with new dealership in Saudi Arabia

posted on 19/07/2023
BAC accelerates global expansion with new dealership in Saudi Arabia

Briggs Automotive Company (BAC) is continuing to push ahead with its ambitious global expansion roadmap, having today officially unveiled its next-phase growth plans for the Middle East.

Following the recent announcement of three new dealerships across the USA and two new dealerships in Asia, BAC’s expansion within the Middle East is initially being underpinned by a new partnership in Saudi Arabia. It marks the first time the Liverpool, UK-based, supercar manufacturer will have a retail presence in the country.

The new dealership appointment in Saudi Arabia follows the successful dynamic debut of the Mono R in the country at this year’s Saudi Arabian Grand Prix, which saw the single-seater supercar set the tone for its wide-ranging appeal, impressing spectators, onlookers and the motorsport community with its seamless and high-performance demonstration runs which ran throughout the weekend around the Jeddah Corniche Circuit.

BAC Saudi Arabia will be run in partnership with Veloce Life, which operates at the heart of the country’s automotive scene, bringing together collectors, drivers and enthusiasts of some of the rarest and most exclusive cars on the planet. The new BAC dealership will operate out of the Riyadh and Jeddah regional hubs, whilst also presenting the Mono line-up at a host of key industry events throughout the region. The first Mono to be delivered to Saudi Arabia – a stunning smoked-visible-carbon Mono R – will be available to view for prospective customers in the country immediately. The first deliveries to customers will commence later this year.   

“I am thrilled to announce our first dealership in Saudi Arabia,” said Ian Briggs, BAC co-founder and design director. “There are very few places in the world that can match Saudi Arabia’s enthusiasm and passion for beautifully bespoke, high-performance and unique automotive creations like the Mono range, a point that was further underscored earlier this year when we received a remarkable response to Mono R’s dynamic on-track performance at the Grand Prix in Jeddah. The fact that we are now growing the BAC community into the Middle East is further proof that we are on track to deliver our strategic growth objectives.”

Faisal Binladen, founder of Veloce Life, added: “I am very excited to partner with BAC to launch the incredible Mono range in Saudi Arabia. The driver-focused nature of Mono – something that is a rarity in today’s automotive sphere – has garnered a lot of attention in Saudi Arabia and across the Middle East. At the Grand Prix in Jeddah earlier this year, I saw in person how the Mono R stirs up pure excitement; when people lay their eyes on a Mono for the first time, they literally light up. I am looking forward to fusing the unique brand appeal of BAC into the heart of the Saudi Arabian car culture.”

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