Used car demand rose at BCA in September, with both sold volumes and average values rising during the month. It was the fourth consecutive month that average used car values remained above £8,000.
BCA recorded average used car values of £8,363 in September, a rise of 3.9% over the month with online sold volumes rising by a substantial 31% during September to reach the highest point on record. Conversion rates remain high, typically exceeding 85% across the BCA online sales programme.
For the fifth consecutive month, BCA sold record numbers of vehicles online, with daily online weekday sales entries averaging well over 6,000 units throughout September. BCA is now selling exclusively online for six days a week having introduced a new Saturday sale programme in mid-September which subsequently went weekly from 3rd October. BCA also reported rising volumes sold in the instant-purchase Buy Now platform.
Overall buyer demand for stock remains strong, with an increasing focus on stock that is ready to take away and retail immediately.
Reflecting this interest, BCA launched a new Retail Ready digital sales channel exclusively for trade customers early in October. The channel hosts vehicles prepared cosmetically and mechanically to a new industry retail standard devised and delivered by BCA to provide trade customers with increased selling opportunities and allowing them to drive improved efficiencies within their businesses. The new channel acts as a virtual showroom extension for BCA’s trade customers, providing access to a huge portfolio of retail-prepared vehicles that are ready to sell from the point of purchase.
BCA COO UK Remarketing Stuart Pearson commented “The used car market saw buying activity and demand increase in September with BCA selling record volumes online for the fifth month running. We also saw record numbers of customers purchasing online in September, with numbers of customers for both online auctions and fixed price purchase continuing to rise. It is this strength in depth in the used car sector that has been integral to the industry trading so efficiently and effectively in the post-Covid19 marketplace.”
“From the vendor perspective, it is worth remembering that the remarketing basics remain just as relevant in an exclusively digital marketplace and after a sustained period of strong prices, some readjustment is likely to happen at some point. Ensuring that every vehicle has the appropriate documentation from V5 to service history, describing the vehicle with all of the add-value specification and also providing all the equipment at point of sale remain as important as ever.”
“Exceptionally strong consumer demand has driven the wholesale market to the record levels seen over the last few months. However, if we see a shift towards more normal seasonal conditions, buyers will quickly become focused on condition and presentation. This means it will be even more important for sellers to make use of BCA’s insight and intelligence to keep abreast of any changes in market sentiment.”
*Article Source www.bca.com