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SYNETIQ uses new technology to improve customer experience

SYNETIQ uses new technology to improve customer experience

SYNETIQ has successfully launched a new class leading, innovative live Web Chat – meaning its quicker and easier than ever to reach synetiqs Parts and Salvage Auction teams. The new technology is part of synetiqs investment plan, supporting its focus on delivering great customer experience.

The Zendesk platform has been used for the new Web Chat, replacing the system which was rolled out in record time by SYNETIQ shortly after the COVID-19 lockdown. Although the outgoing system was still performing effectively, the business still identified room for improvement.

“Since we introduced Web Chat in April 2020, the system has handled most of our customer contact for auction, parts sales and customer service, wheels & tyres, sell my car, and mygreenfleet,” says Dave Harcourt, IT Director at SYNETIQ.

“As a team, we are all focused on improving the experience we give to our customers and clients. We’ve recently celebrated improvements in our Trustpilot score and reductions in our response time to customers, and we don’t want to stop there.”

Zendesk is used by lots of household names including Uber, Tesco, Airbnb, Vodafone, and Netflix. As the UK’s leading integrated salvage and vehicle recycling company, SYNETIQ says the system is perfectly suited to its requirements and growth ambitions.

“Our Sales & Service team can now handle web chat, email, social media, and whatsapp contact, meaning customers can contact us in the best way for them,” continues Dave.

“We already have a frequently asked questions (faqs) section on our website, but the new version will use automation to offer answers to common queries, helping our customers find the answer they need as swiftly as possible. We have also introduced faqs in the three most common foreign languages of our customers - Polish, Greek, and Romanian.”

The business will now move to the next stage of customer experience improvements and is expected to reveal further investments later this Spring.

Synetiqs new Web Chat feature can be found by visiting www.synetiq.co.uk and using the green ‘Help’ button at the top right of the homepage.

About SYNETIQ
SYNETIQ is the largest UK-owned salvage and vehicle recycling company, formed to become the most innovative and trusted business in the industry.

A fast paced, progressive business, SYNETIQ leads the way in raising industry standards and continually innovates ways of working, to deliver great value, ensure complete compliance and a fantastic experience. All of this is underpinned with the wealth of experience held by our Directors, who have over 150 years between them.

SYNETIQ is proud to have major household names in its portfolio, including insurers, accident management companies, fleets, police forces, logistics companies, vehicle repair Bodyshop’s, and remanufacturers.

With cutting edge data and software solutions, multiple sites, a specialist vehicle recovery fleet and over 480 dedicated UK-based employees, customers and clients trust SYNETIQ to create bespoke solutions to deliver the maximum financial returns for their business. Its primary goal is to understand needs and preferences, delivering the best solution, right first time.

*Article Source https://www.synetiq.co.uk

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