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Car buyers reveal the brands they trust the most in the inaugural CarGurus Car Buyer Trust Index

Car buyers reveal the brands they trust the most in the inaugural CarGurus Car Buyer Trust Index
Mercedes-Benz is the UK’s most trusted car brand, according to the 2020 CarGurus Car Buyer Trust Index report, a first-of-its-kind study commissioned by online automotive marketplace, CarGurus.

The German car maker topped a list of 21 manufacturers that have been ranked as part of the inaugural CarGurus Car Buyer Trust Index*, a new independent report that provides unprecedented insight into how perceived trust impacts decision-making among different genders and age groups.

Audi, Ford, Toyota and Volvo completed the top five with Fiat recording the lowest overall brand ranking.

Researchers at GlobalWebIndex asked 2,183 car-buyers to rank car makers on five key factors that build trust: integrity, transparency, genuineness, social conscience and reliability. This formulated the overall performance for each brand.

Twenty-one car makers were included in the Index, with 20 based on sales data from The Society of Motor Manufacturers and Traders Ltd (SMMT) with Tesla added as a brand of topical interest. Tesla finished mid-table when it came to consumer trust, slotting into 12th place in the report.

Overall Brand Performance

 

Brand

Index

1st

Mercedes Benz

73.6

2nd

Audi

70.6

3rd

Ford

70.2

4th

Toyota

69.4

5th

Volvo

67.9

6th

BMW

66.7

7th

KIA

66.7

8th

Vauxhall

66.4

9th

Mini

65.7

10th

Honda

65.5

11th

Volkswagen

65.2

12th

Tesla

64.4

13th

Nissan

64.4

14th

Land Rover

64.2

15th

Hyundai

63.7

16th

SEAT

63.1

17th

Skoda

62.7

18th

Citroën

60.8

19th

Renault

59.8

20th

Peugeot

58.8

21st

FIAT

55.4

In addition, the report also showed how men and women differ when it comes to trusting automotive brands.

Mercedes-Benz was most trusted overall by male car buyers whereas Audi and Ford shared the top spot as the brands in which women put the most faith.

There were greater differences of opinion among some of the other brands, though. Kia, rated as second overall for men, was a lowly 15th for women. MINI, on the other hand, was ranked fifth overall by women and 15th by men.

Brand Trust: gender differences

 

Male

Female

1st

Mercedes Benz

Audi & Ford

2nd

KIA

 

3rd

Volvo

Toyota

4th

Audi

Mercedes Benz

5th

Vauxhall

MINI

6th

Ford

Volkswagen

7th

Toyota

Tesla

8th

BMW

BMW

9th

Hyundai

Honda

10th

Land Rover

Volvo

11th

Citroën

Nissan

12th

Honda

SEAT

13th

Nissan

Vauxhall

14th

Skoda

Land Rover

15th

MINI

KIA

16th

Volkswagen

Peugeot

17th

SEAT

Skoda

18th

Tesla

Hyundai

19th

Renault

Renault

20th

Peugeot

FIAT

21st

FIAT

Citroën

“For consumers, having trust in a purchase – and who they are buying it from – is fundamental to the buying journey. Therefore, we created the CarGurus Car Buyer Trust Index to help gain a deeper understanding of how trust is built, and the extent to which it informs car-buying decisions,” said Chris Knapman, CarGurus UK editor.

“The Car Buyer Trust Index provides unprecedented insight into the role that trust plays in the car buying process, while at the same time showing our commitment to becoming the world’s most trusted and transparent car-buying platform.”

Founded by TripAdvisor co-founder Langley Steinert, CarGurus combines dealer reviews with comprehensive car valuation analytics to bring trust and transparency to the automotive marketplace, allowing buyers to quickly and easily find great deals from the best dealers.

To view the full CarGurus Car Buyer Trust Index visit https://insights.cargurus.com/ukcarbuyertrustindex2019/p/1

*Article Source https://www.cargurus.co.uk/