Skip to main content

The brands that offer the biggest and smallest new car discounts revealed

The brands that offer the biggest and smallest new car discounts revealed
The brands offering the biggest and smallest new car discounts have been revealed in market intelligence from consumer champion What Car?’s New Car Buying platform. Citroën topped the table, while Dacia offered buyers the lowest price reductions in the first six months of 2019.

Despite their typically higher price tags, analysis of What Car?’s Target Price mystery shopper data also found premium brands including BMW, Mercedes-Benz and Volvo offer some of the biggest discounts for new car buyers.

Together, the 10 brands with the biggest discounts accounted for nearly 50% of the UK’s new car sales, while those with the smallest offerings accounted for just 12.43%.

Citroën retailers have cut prices by an average of 11.75% since the beginning of the year – significantly more than industry average of 7.60%, or £2595. Some individual car models have even been offered with more than 20% off their list price.

Volkswagen offered the second biggest discounts across the first half of the year, with the German brand’s retailers cutting prices by more than 11% on average. Vauxhall dealers offered the third-biggest savings, with popular models such as the Astra discounted by more than £4500 at the end of June.

What Car?’s Target Price discount is negotiated by a team of mystery shoppers and indicates the most buyers should pay for their new car. All retailers selling cars through What Car?’s New Car Buying platform must list them at Target Price or below, ensuring that buyers visiting www.whatcar.com/new-car-deals can get a great deal without any haggling.

The research also found Dacia buyers typically received the lowest discounts, at just 0.96% below the list price. However, Dacia’s cars are among the cheapest in the UK, with the Sandero starting from less than £7000, and the brand still enjoyed significant growth.

Steve Huntingford, editor of What Car?, said: “In this turbulent market we cannot stress enough the importance of doing your research when buying your next car. Some brands are offering buyers large savings, while others are using different tactics.

“Interestingly, there is a split between premium brands. BMW and Mercedes-Benz, for example, tend to offer big discounts, while Land Rover and Lexus are pursuing a policy of smaller price reductions.”

Top 10 Target Price % cash discounts 2019

Brand

Jan (%)

Feb (%)

Mar

(%)

Apr (%)

May

(%)

Jun (%)

Average

TP Cash Discount

Market Share – June YTD

 

Citroën

10.94

11.64

10.38

12.97

12.21

12.34

11.75%

2.32%

Volkswagen

11.08

11.27

11.72

10.75

11.07

10.84

11.12%

8.74%

Vauxhall

10.88

10.98

10.48

10.31

10.39

10.10

10.52%

7.45%

Seat

9.76

9.90

9.97

10.06

10.87

10.87

10.24%

2.98%

Smart

9.59

9.55

9.35

9.71

9.85

9.85

9.65%

0.25%

Mercedes-Benz

8.83

8.56

8.73

8.65

8.83

8.63

8.70%

7.33%

Ford

8.22

8.44

8.51

8.07

8.19

8.19

8.27%

10.07%

Volvo

8.20

8.08

8.16

8.17

8.23

8.17

8.17%

2.36%

Mitsubishi

7.72

7.58

7.58

8.26

8.26

8.26

7.94%

0.77%

BMW

7.00

7.24

7.89

8.24

8.36

8.52

7.88%

7.09%

 

Bottom 10 Target Price % cash discounts 2019

Brand

Jan (%)

Feb (%)

Mar (%)

Apr (%)

May (%)

Jun (%)

Average

TP Cash Discount

Market Share – June  YTD

Dacia

1.02

1.02

0.93

0.93

0.93

0.93

0.96%

1.46%

SsangYong

2.08

1.88

1.85

1.81

1.77

1.77

1.86%

0.09%

MG

2.48

2.48

2.50

2.50

2.50

2.50

2.49%

0.50%

Infiniti

0.44

3.36

3.36

3.35

3.35

3.35

2.87%

0.02%

Land Rover

3.37

3.33

3.11

3.11

3.48

3.58

3.33%

3.32%

Subaru

3.98

3.88

3.88

3.43

3.43

3.35

3.66%

0.11%

Mazda

4.08

3.81

3.67

3.67

3.36

3.46

3.68%

1.69%

Lexus

5.03

5.11

3.71

3.74

3.68

3.80

4.18%

0.59%

DS

3.94

3.94

4.94

4.93

4.03

3.39

4.20%

0.14%

Toyota

5.54

3.98

4.31

3.82

3.88

3.85

4.23%

4.47%

 

Top 10 best Target Price % Cash discounts June 2019

Make

Model

OTR

Target Price

Target Price Saving

Target Price % Saving

Volkswagen

Passat 1.5 TSI EVO 150 S

£25,495

£19,728

£5767

22.62%

Vauxhall

Mokka X 1.4T ecoTEC

£22,645

£17,890

£4755

21.00%

Vauxhall

Astra 1.0T ecoTEC SRi

£21,765

£17,209

£4556

20.93%

 

Volkswagen

Touran 1.6 TDI 115 S

£26,450

£21,189

£5261

19.89%

Nissan

Juke 1.6 Acenta

£17,465

£14,090

£3375

19.33%

Seat

Leon 1.0 TSI SE

£18,265

£14,838

£3427

18.76%

Vauxhall

Corsa 1.4 Energy

£15,075

£12,297

£2778

18.43%

Peugeot

Traveller 1.5 BlueHDi 120 Active Standard

£35,615

£29,378

£6237

17.51%

Suzuki

Baleno 1.0 Boosterjet SZ-T

£15,249

£12,744

£2505

16.43%

Jaguar

XJ 3.0d V6 Luxury

£62,400

£52,162

£10,239

16.41%

N.B: Deals correct as of June 2019 

* Article Source http://www.newspress.co.uk