What information may be collected about you

The following types of information about you may be collected:

  • Contact Details 
    • Name
    • Address
    • Phone numbers
    • Email address

  • Interests ►
    • Information you provide us about your interests
    • Including the type of vehicles you are interested in.

  • Website and Communication Usage ►
    • How you use our website and whether you open or forward our communications, including information collected through cookies and other tracking technologies (click here for our Cookies Policy for further details).
    • Details of transactions you carry out through our site and of the fulfilment of your orders

  • Sales and Services Information 
    • Relating to purchases and services, including complaints and claims.

  • Credit and Anti-Fraud Information 
    • Information which establishes your identity, such as driving licences, passports and utility bills
    • Information about transactions, requests for credit and non-payment of debts with us and third parties and credit ratings from credit reference agencies
    • Fraud, offences, suspicious transactions, politically exposed person and sanctions lists where your details are included.
    • Employment history and information
    • Your date of birth
    • Bank details
    • Financial transactions
    • Alphabet may also ask you to provide information about your health if it becomes aware of a condition that might affect your ability to repay the finance without difficulty.

  • Device and Service Usage ►
    • How you use your device (mobile or vehicle) and services offered on the device.

  • Vehicle Technical Information ►
    • About how the engine and systems within the vehicle perform and servicing notifications.

  • Vehicle / Device Location Information ►
    • Your vehicle’s or mobile device’s location and vehicle mileage data. If you have chosen services that disclose your location or the location of your vehicle, we take the confidentiality of that information very seriously. 

      The following safeguards are applied to Location Information (including information accessed as part of the vehicle service process): 

      ·    It is only kept for as long as necessary to fulfil the service or to enforce our rights under the finance agreement, for example, if you have an agreement with us we may need to locate the vehicle if you fail to return the vehicle to us when required or to remind you of your maximum mileage allowance to help prevent excess mileage charges. 

      ·    It is only obtained or accessed in that form where necessary to provide the service requested or where we are obliged to retain and/or provide the information by law (and where we are required to provide the information to law enforcement or any other third party, we will - notify you unless to do so would prejudice the prevention or detection of a crime or we are not permitted to do so).

      ·    Vehicle Location Information and Device Location Information are not linked unless necessary to provide the service requested.

      ·    Any other use of Location Information for analytics purposes will be undertaken on irreversibly anonymised data.

      We and BMW AG will have access to Device Location Information through the services they provide (e.g. ConnectedDrive).

      You will have been provided with a detailed description of the Location Information obtained to provide a Location Information dependent service when you initially purchased the vehicle or activated or configured the service or application (e.g. ConnectedDrive or Connected App). You can control whether we continue to hold or collect that information through the vehicle, service or application (e.g ConnectedDrive) so future location information ceases to be collected. Please note that we may not be able to provide certain features of our services to you if you limit the collection of your Location Information. 

Alphabet (GB) Limited - Privacy Policy