Skip to main content

Jardine Motors Group and AX expand 16-year partnership

Jardine Motors Group and AX expand 16-year partnership
Jardine Motors Group has expanded its 16-year partnership with AX, enlisting the services of AX Innovation to help manage, optimise and protect its dealer fleet. 

The leading retailer has implemented a suite of AX Innovation services, including its dealer fleet management tool,  AX Manage, and vehicle protection solution AX Connect. 

Needing an integrated system to manage its fleets of courtesy and loan cars across the UK, AX offered Jardine Motors Group a tailored service, combining AX Manage and Connect to deliver a comprehensive solution. 

Featuring an intuitive multi-platform diary, AX Manage also provides the car retail group with daily vehicle usage reports and leading day-rate insurance to streamline Jardine’s fleets and protect its motor trade policy. 

Combining this with the AX Connect system, which uses cutting-edge telematics to track and analyse driving behaviour vehicle tracking system, Jardine Motors Group can effectively optimise the hundreds of dealer fleet vehicles it operates across the UK. 

One of the UK’s largest dealer groups, Jardine Motors Group has 70 sites across the country, representing 20 car brands including Aston Martin, Audi, BMW and Mercedes-Benz. 

Alongside the vehicle tracking and fleet management, AX Innovation has also implemented a tailored driving licence checking system. GDPR-compliant and as simple as using a tablet, the new system is helping Jardine deliver efficiency savings and reduce paperwork. 

The new contract signals the expansion of a 16-year relationship between AX and Jardine, which already utilises AX Automotive’s class-leading suite of accident assistance services to help dealers improve bodyshop revenue, retain customers and improve satisfaction. 

Diana Gomm, head of purchasing at Jardine Motors Group, said: “Having been partners for over a decade and a half, AX knows our business inside out and we know the quality it can bring. For us, it’s about finding partners that enable us to put our customers front-of-mind. 

“What the relationship with AX means is that our customers, from the first moment their licence is checked until after the car is returned, will have a seamless experience getting into our demo and courtesy vehicles.” 

Vince Powell, managing director, AX Innovation, AX said: “Expanding our relationship with Jardine Motors Group is a great result for AX and shows how strong our reputation for quality service and innovation is among the biggest names in the industry.

 “Delivering a quality of service that a business like Jardine demands has its own challenges, but by building a tailored solution that truly fits their needs we can help make its most valuable tool – the fleet of demo and courtesy vehicles – as efficient and effective as possible.”