Marking the launch of the all-new NX luxury hybrid and plug-in hybrid SUV, Lexus reveals society’s redefined priorities and how ‘feeling more’ is an art form
Lexus has published a new report, commissioned in partnership with leading global trends forecaster WGSN, examining people’s changing lifestyle trends and priorities during the past 18 months and how these will influence a post-pandemic world in the coming years.
Having lived through an extended period of sensory deprivation during lockdown, we are now looking to feel more in every moment. From treating family and friends to home-cooked fine dining, to the development of augmented biology and the Internet 3.0, to the simple pleasure of getting up to dance, the report illustrates the importance consumers continue to place on experiences.
The study includes research from physicists and sociologists and covers different aspects of life, work and leisure, examining what we buy and enjoy. It looks at the changes in city living, travel adventures, the emergence of space travel, the power of dance, the love of nostalgia, the growing popularity of crafting and the comfort found in food.
Produced by Lexus to mark the launch of the all-new NX mid-size luxury SUV luxury hybrid and plug-in hybrid SUV, The Art of Feeling More shows us that what we really want from our lives and the products we buy is to feel a connection. It’s a quality Lexus has made central to the new NX, through its state-of-the-art control system ergonomically advanced interior and sustainable, refined and powerful performance.
WGSN has spent more than 20 years trend forecasting for the world’s most powerful brands. Its extensive network of industry experts provides information and inspiration to a community of more than 43,000 product designers and thought leaders in 32 global markets.
As part of the report, Lexus asked four ‘Tastemakers’ to reflect on its findings and they have contributed fascinating insights into what they think the future holds in their field. They are UK fashion designer Daniel W. Fletcher; Paris-native photographer Floriane de Lassée; Ukrainian ballet dancer Oleg Ivanko; and Italian journalist and culinary expert Benedetta Parodi.
Incorporating the Tastemakers’ informed predictions, research from physicists and sociologists, and a comprehensive overview of what we buy and enjoy, the report taps into what makes us tick, helping Lexus provide more meaning for everyone who sits behind the wheel of the new NX and demonstrating how ‘feeling more’ really is an art form.
The Art of Feeling More report is available online at: https://www.lexus.eu/discover-lexus/lexus-news/the-art-of-feeling-more/#feeling-more
*Article Source www.media.lexus.co.uk