Alphabet Cookie Policy

Information about our use of cookies

Our website uses cookies to recognise you and remember your preferences and enhance the performance of our website.

What is a Cookie?

A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. The cookie is downloaded by your Internet browser the first time you visit a website. The next time you visit this website from the same device, the cookie and the information in it are either sent back to the originating website (first-party cookies) or to another website to which it belongs (third-party cookies). By that, the website can detect that it has already been opened using this browser, and in some cases it will then vary the content it shows.

Some cookies are extremely useful because they can improve your user experience when you return to a website you have already visited. This assumes that you are using the same device and the same browser as before; if so, cookies will remember your preferences, will know how you use the website, and will adapt the content you are shown so that it is more relevant to your personal interests and needs.

Your cookie settings on this website

Cookies on this website that do not require approval.  Cookies that are essential, also known as ‘strictly necessary’ cookies, enable features without which you would not be able to use the website as intended.  These cookies are used exclusively by Alphabet and are therefore known as first-party cookies. They are only saved on your computer while you are actually browsing the website.  An example of why strictly necessary cookies are used is so that when you open the car configurator, you receive a version of it which corresponds to the data volume which your current Internet connection can handle.  Another example of what these cookies do is facilitate a switch from http to https when you change pages, so that the security of data transmitted is maintained.  Furthermore, a cookie of this kind is used to store your decision about the use of cookies on our website. Your consent is not required for the use of strictly necessary cookies.

Strictly necessary cookies cannot be disabled using the features of this website.

Examples of cookies not requiring consent / list of cookies not requiring consent:

Cookies requiring consent on this website. Cookies that are not essential to be able to use the website in line with the above definition perform important tasks. Without these cookies, functions that enable convenient surfing on our website, for example pre-completed forms, are no longer available. The settings you have made cannot be stored and must therefore be queried new on each page. Furthermore, we have no possibility to adjust to you with individually adapted offers.

Alphabet also integrates content from third parties in this website. Examples of this are the integration of Facebook services or YouTube videos. These third-party providers can theoretically set cookies while you are visiting the Alphabet website, obtaining the information that you have opened an Alphabet website, for example. Please visit the websites of third-party providers to obtain more information regarding their use of cookies. If you have decided as a general principle not to give your consent to the use of cookies that require consent or to revoke consent that has been given, you are only provided with the functionalities of our website where we can guarantee use without these cookies. Areas of our website that potentially offer the technical possibility to integrate third-party content and therefore to set third-party cookies are not available to you in this case. You are informed of this by a corresponding prompt. If you nonetheless wish to use the content of the website in such a case, this is only possible if you agree to use cookies requiring consent. Activate the consent function available at the respective position on our website.

Please click below for your cookie settings:

Examples / list of cookies requiring consent:

Categories of Cookies

Based on what function cookies have and the purpose for which cookies are used, there are four categories of cookie: strictly necessary cookies, performance cookies, functional cookies and marketing cookies.

• Strictly necessary cookies are essential in order to enable you to move around the website and use its features. Without these cookies, some services cannot be provided – for example, remembering previous actions (e.g. entered text and vehicle configurations) when navigating back to a page in the same session.
• Performance cookies gather information about how a website is used – for example, which pages a visitor opens most often, and whether the user receives error messages from some pages. These cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore anonymous. These cookies are used exclusively to improve the performance of the website, and with it the user experience.
• Functional cookies enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. For example, a website can offer you local, price-relevant tax information if it uses a cookie to remember the region in which you are currently located. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.
• Marketing cookies are used to deliver adverts and other communications more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They remember whether you have visited a website or not, and this information can be shared with other organisations such as advertisers. Cookies for improving group targeting and advertising will often be linked to site functionality provided by other organisations.

Use of cookies on www.alphabet.co.uk

In the same way as most websites you visit, www.alphabet.co.uk also uses cookies to improve the user experience for both one-off and repeated visits to the website. This enables you to switch quickly and easily between pages, to save your favorites, to communicate via social networks such as Facebook or Google+, and to use Google Maps services.

Cookies are set either by our website (first-party cookies) or by other websites from which content appears on our website (third-party cookies). For example, our "Parts" website integrates buttons that enable users to share content with their friends on social networks such as Facebook and Twitter. These third-party providers can set cookies when you are logged in to their sites and visit our website. Alphabet has no influence on the cookie settings of these websites. Please visit the websites of third-party providers to obtain more information regarding their use of cookies.

Managing and deleting cookies

With the cookie switcher, you have the possibility to refuse or accept cookies requiring consent. You can also block and delete cookies by changing your browser settings. To manage cookies, most browsers allow you to refuse or accept all cookies or only to accept certain types of cookie. The process for the management and deletion of cookies can be found in the help function integrated in the browser

Your cookie settings on this website

You can completely disable cookies in your browser at any time.

It is important to note that if you change your settings and block certain cookies, you will not be able to take full advantage of some features of our site, and we might not be able to provide some features you have previously chosen to use.

Last updated 24 May 2018