– Portfolio grows by over 5%
– Electrified vehicles make 42% of Alphabet’s fleet
– BEV volume increased by over 35%
- Alphabet AI Assistant wins two major industry awards
Alphabet maintained its strong business momentum throughout 2025, delivering robust operational results across its international markets despite ongoing economic challenges. The company now oversees a record fleet of over 800,000 vehicles for the first time in history, reaffirming its status as one of the foremost providers of business mobility solutions. This partially includes the management of the BMW Group’s own fleet, focused on optimising vehicle utilisation and remarketing.
New business development remained vigorous across regions, with new business reaching around 249,000 contracts, driven by continued customer demand for electrified fleets and digital mobility offerings. Battery electric vehicles (BEVs) continued to be a significant growth catalyst, accounting for 28.5% of new business, highlighting customers’ accelerating shift towards low-emission mobility and future-ready fleet strategies.
“The momentum behind fleet electrification is further intensifying across our markets,” says Jesper Lyndberg, Chief Executive Officer of Alphabet. “Our priority is to empower customers with innovative, scalable solutions that facilitate a seamless and confident transition to electrified mobility.”
Sven Straub, Head of Region Europe at BMW Group Financial Services adds: “Overlooking Region Europe at BMW Financial Services, including our fast-growing subsidiary Alphabet, we lead the way in business mobility across Europe. Our customer-centric solutions focus on sustainability, total cost of ownership (TCO), and an attractive product portfolio, empowering customers to achieve their goals while promoting responsible mobility.”
Accelerating electrification across customer fleets
Fleet electrification remains a cornerstone of Alphabet’s success. Electrified vehicles now represent 42% of Alphabet’s total fleet, reflecting the steady shift towards alternative powertrains across customer portfolios.
BEV volumes have increased by over 35% year on year, underlining the growing significance of fully electric vehicles. In 2025, almost one in three vehicles delivered was fully electric. Customers are placing greater emphasis on electrification within their sustainability strategies, motivated by regulatory obligations, total cost of ownership factors, and ESG commitments.
Driving sustainable fleet decisions with intelligent data
As fleet electrification gathers pace and demands become increasingly complex, Alphabet supports customers with data driven tools that improve transparency, efficiency and decision-making across fleet operations.
In 2025, the Alphabet AI Assistant received two prestigious industry accolades – the “BEST of Mobility” Award and the Fleet Europe Innovation Award for Suppliers – highlighting its position as a valuable digital solution for fleet management. Building on this foundation, Alphabet further expanded its integrated mobility ecosystem with the launch of Alphabet Connected Fleet at the Fleet Europe Days. The platform provides near-real-time vehicle data, supporting actionable operational insights for fleet management. By enhancing data quality and transparency, it improves the effectiveness of sustainability tools like the Alphabet Carbon Manager, helping customers monitor emissions, optimise operations, and meet ESG (environment, social and environmental) targets more efficiently.
Strengthening commitment to sustainable business practices
Sustainability considerations are embedded not only in Alphabet’s products and services, but also in the way the company operates. Alphabet has secured EcoVadis certification across all its markets, ahead of schedule, earning impressive distinctions: three Platinum awards: Alphabet International, Alphabet Netherlands and Alphabet Belgium (top 1% of companies), five gold (top 5%), and five silver medals (top 15%, which includes Alphabet (GB)). This achievement highlights Alphabet’s dedication to responsible business practices and its leadership in advancing sustainable mobility throughout Europe.
It also reinforces Alphabet’s position as an employer of choice. Fleet customers increasingly recognise the expertise in supporting their goals related to total cost of ownership (TCO), sustainability (decarbonisation), and creating an attractive corporate fleet that enhances employee satisfaction.
