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Alphabet News

Alphabet is the gold standard in UK trusted brands

01/06/2026

 

Leading business mobility provider Alphabet (GB) has been awarded Trusted Brand Gold status by independent fleet analyst FleetWise, in recognition of its high customer trust, brand awareness, and consideration among UK fleet operators.

 

It’s the fifth consecutive year since the inaugural summary was launched in 2022 that Alphabet has featured in the 100 Trusted Brands annual report as a highly reputable leasing company.

 

The 2026 report was born out of an independent survey of 400 fleet operators and uses 23 key performance indicators to identify the most trusted leasing companies, with trust being the cornerstone of the research, along with a supplier’s quality and responsiveness.

Speaking of the accolade, Ian Turner, Chief Sales Officer for Alphabet (GB), said: “Having trust in a brand is essential for building loyalty. Consumers and businesses alike, are cost-conscious and consistently chose brands that they know and can trust.

 

“We operate in a highly competitive marketplace where trust needs to be earned. And while the quality of products and services are significant, customers are looking for a positive end-to-end experience and the assurance that comes from working with a reputable brand like Alphabet.

“Therefore, to be independently recognised by FleetWise as a trusted brand for five consecutive years is the best form of validation that we can receive. It demonstrates that Alphabet team members are always striving to deliver the best outcomes for our customers, which serves as key differentiator when deciphering one brand from the next,” added Turner.