Case Study: Alphabet extends partnership deal with J Murphy & Sons
The objective:
Murphy Plant needed a fleet solution to support its new ‘greener Murphy’ climate action strategy, including having low carbon vehicles across its whole business. With many of its vehicles coming up for renewal, Murphy wanted to support its employees with choosing EVs and PHEVs to help, them play their part in reducing their impact on the environment.
What we did:
Alphabet provided Murphy Plant with full fleet funding, as well as management services, including damage reporting, roadside assistance, tyre replacements and mileage tracking.
Alphabet’s partnership with charging provider, Shell Recharge Solutions, also helped support Murphy Plant drivers’ move to electric. It provided free home chargers and installation to the first group of employees to order an electric vehicle.
The results:
Alphabet has provided Murphy Plant employees with a wider range of vehicles, including both electric (EV) and plug-in hybrid vehicles (PHEVs), so they can select the vehicle best suited to their lifestyle. Through the increased uptake in low carbon emissions vehicles, Murphy Plant has increased its sustainability commitments and reduced its carbon footprint by almost 79%.
In 2025, Murphy Plant extended its relationship with Alphabet by four more years, on the back of the reliable service and support shown throughout the initial contract term.

Full fleet funding and management services
alongside expanding vehicle choice list to include EVs and PHEVs.
1,500
Total LCV fleet size
865
Total orders placed with Alphabet to date
747
EVs and PHEVs delivered to date
88
EVs and PHEVs on order
79%
Reduction in Carbon Emissions