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Personal Engagement on Management Level

Passion and expertise


Martin Erb

We take a personal and passionate approach to finding individual mobility solutions for our clients. 

“Alphabet develops novel concepts for the individual business mobility of the future. The professional and prompt service delivered by our staff makes for satisfied customers. My task is to create the right conditions to allow our staff to develop their full potential.”
Martin Erb has been Managing Director of Alphabet Switzerland since February 2013. Previously, he worked for Alphabet Germany in various management positions for 13 years. In 1987, he began his career on the field staff of BMW Bank GmbH and has worked in the car leasing sector ever since. In 1990, he left the BMW Group and spent ten years in sales for various leasing companies. In the summer of 2000, he came back to the Group as regional manager in Bavaria for Alphabet, at the time still a young company. Martin Erb places particular value on client-focused thinking, dependability and acting sustainably.

Personal Contact: Xing or Linkedin

Kenneth Aspin

By breaking new ground, we ensure that our mobility solutions not only meet our customers’ current needs but also remain in line with their future requirements.

“Changes help to ensure improvement, even if we as individuals tend to be critical towards them at first. At Alphabet, we question the status quo with an approach that both tackles current challenges and considers solutions for the future. In doing so, we strengthen existing partnerships with customers and suppliers while at the same time building on our joint strengths wherever possible.”

Kenneth Aspin has been Sales & Marketing Director at Alphabet Fuhrparkmanagement (Schweiz) AG since September 2017. His extensive expertise is supplemented by experience in fleet leasing and automotive imports, and his time as manager of a large fleet has stood him in good stead for understanding and responding to customer needs. 

Personal Contact: Linkedin

Verena Domnick

“Shared success is fuelled by relationships built on trust.
That’s why, at Alphabet, we strive to create sustainable, innovative solutions and constantly improve our processes. This enables us to establish lasting partnerships based on trust with our customers and partners.”

Personal Contact: Linkedin


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+41 58 269 65 67