Mann am Steuer eines Fahrzeugs

About Alphabet

  • Overview
  • Overview
  • Philosophy
  • History
  • Facts and figures
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We are here to help

Whether it’s full-service leasing, switching to e-mobility, flexible rental options or digital services – our experts can develop the ideal concept for any fleet.

We believe mobility should be one thing above all: simple. That’s why we give our all every day to come up with forward-looking solutions that enable our customers to achieve their individual targets sustainably.


We’ve been keeping companies moving for over 20 years

Formed on 7 March 1997 in the UK, we’ve been helping companies worldwide with their mobility ever since. One-to-one advice is at the heart of all we do at all our offices. As part of the BMW Group, we live by the same high quality standards as our parent company. We are a multi-brand provider that covers all kinds of vehicle makes and models. And we are one of the leading providers of holistic business mobility solutions. We attach the utmost importance to customer focus; our aim is to work with you to find the best solution for you.

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Mann und Frau in Business Look laufen Treppe hoch, im Hintergrund dunkelgrüner Wagen


In addition to implementing an extensive brand refresh, Alphabet also changes its products and their names.

Urs Eggenberger takes over as CEO of Alphabet Fleet Management (Switzerland) Ltd on 1 April 2022.

Alphabet gains another partner and expands its global presence: market entry in Finland.

Markus Lerch takes over as Chief Sales Officer of Alphabet Fleet Management (Switzerland) Ltd on 1 September 2022.

Alphabet implements an extensive brand refresh.

Alphabet wins the BEST OF mobility award.

Alphabet expands its digital offering: new Smart Fueling feature for the Alphabet app.

Alphabet gains another partner and expands its global presence: market entry in New Zealand.

Alphabet unveils a new version of the Alphabet app following extensive revision.

Market entry in Brazil and Norway.

In the BEST OF mobility awards, initiated by the independent trade journal VISION mobility, Alphabet wins the Fleet Management award for its AlphaElectric e-mobility solution.

Marco Lessacher takes over as Managing Director at Alphabet International on 1 July 2019, succeeding long-standing Alphabet chief Norbert van den Eijnden.

New business with electric and plug-in hybrid vehicles grows by a total of 155 per cent in 2018.

Market entry in Portugal, Ireland, Slovakia, Czech Republic, Hungary, Romania, Serbia, Greece, Cyprus, Croatia, Turkey, Russia and Bulgaria.

2017: collaboration with Digital Energy Solutions.

2015: 2,000 electric vehicles in fleets.

2014: launch of e-mobility research projects.

2013: market launch of AlphaElectric.

2012: Alphabet receives innovation award.

2010: market launch of AlphaGuide app.

2008: 300,000 vehicles.

2007: market entry in Denmark and merger with LHS.

2006: 150,000 vehicles.

2005: 100,000 vehicles.

2002: market entry in the Netherlands, Spain, Finland, Norway and Sweden.

2001: market entry in France, Belgium and Australia.

2000: market entry in Austria and Italy.

1999: market entry in Switzerland.

1998: market entry in Germany.

1997: formed in the UK.

Elektroauto wird geladen

Focus on e-mobility


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Did you know that Alphabet is represented in

33 countries

around the world?

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Any questions?

We are happy to help!

You can reach us by phone from Monday to Friday from 8.00 a.m. to 5.30 p.m.

+41 58 269 65 67 (for customers)
+41 58 269 67 54 (for dealers/service partners)

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