We are here to help
Whether it’s full-service leasing, switching to e-mobility, flexible rental options or digital services – our experts can develop the ideal concept for any fleet.
We believe mobility should be one thing above all: simple. That’s why we give our all every day to come up with forward-looking solutions that enable our customers to achieve their individual targets sustainably.
History
Take a look at our historic milestones
- 2024 Alphabet introduces the AI Assistant to make fleet management even smarter and more personalised. Operations expand further with entry into Slovenia and the Baltic states.
- 2023 With a new partner in Australia and a market entry in Mexico, Alphabet extends its international presence to 36 markets worldwide. The launch of the Alphabet Carbon Manager supports customers in tracking and reducing CO₂ emissions across their fleets.
- 2022 Alphabet expands its global footprint with new partners in Canada and Finland, enabling high-quality services in two more key markets.
- 2021 Alphabet unveils a new brand identity with a redesigned logo and corporate design, marking a bold step into the next era of business mobility. The updated strategic focus strengthens the company’s positioning in sustainability, digitalisation, and customer-centric mobility solutions.
- 2020 Alphabet confirms new partners in New Zealand and Australia, bringing its global presence to 31 markets.
- 2019 • In Norway, Alphabet partners with AUTO PLAN to complete its Scandinavian presence.
- In Brazil, Alphabet launches operations in South America with leasing specialist Unidas.
- Also in 2019, Alphabet celebrates another milestone: delivery of its 700,000th vehicle, made possible by strong partnerships and long-standing customer relationships.
- 2018 Alphabet expands its partner network across Europe: Customers are now served in Greece, Croatia, Bulgaria, Cyprus, Turkey, Russia, Serbia, Ireland and Portugal through strategic cooperations with trusted local providers.
- 2017 Alphabet celebrates 20 years of innovation and enters the Chinese market with a dedicated portfolio of business mobility and financial leasing solutions. Operations in China are managed through Herald International Financial Leasing Co. Ltd. to meet local regulatory requirements.
- 2015 Alphabet upgrades its app portfolio to Version 2.0, integrating even more features and improving the digital fleet experience for users across markets.
- 2014 With its Carbon Compensation Program, Alphabet empowers companies to offset fleet-related CO₂ emissions by supporting certified environmental projects, a step towards more responsible mobility.
- 2013 A major milestone: Alphabet delivers its 500,000th vehicle. In parallel, two digital tools are launched - AlphaCity App 1.0 and AlphaElectric App 1.0 - offering even more flexibility and control to fleet managers and drivers.
- 2012 Alphabet unveils a refreshed brand identity, marking a clear step toward a modern, innovation-driven future. That same year, Alphabet receives an Innovation Award for its forward-thinking mobility concepts.
- 2011 Alphabet acquires ING Car Lease, significantly expanding its international footprint. With over 474,000 vehicles under management, the company becomes one of Europe’s largest business mobility providers.
- 2010 Alphabet introduces its Mobility Services Division to develop new, innovative business mobility solutions. The first product launch: AlphaCity, a car sharing solution to support corporate car pools - meeting the growing demand for sustainable and flexible fleet use, especially in urban areas.
- 2008 The first version of the AlphaGuide App is launched, helping drivers manage their mobility needs digitally.
- 2007 Alphabet celebrates its 10th anniversary with over 250,000 vehicles under management and more than 680 employees worldwide, establishing itself among the top ten fleet providers in Europe.
- 2003 After rapid expansion, Alphabet strengthens its position in the European market. The launch of the European Fleet Handbook makes cross-border fleet management easier and more transparent for international customers.
- 1997 Alphabet is founded in the UK as the fleet management subsidiary of the BMW Group, with a mission to simplify business mobility for companies across Europe.
Our commitments
Sustainable future
Driving change through responsible mobility means taking action, not just making promises. At Alphabet, we integrate sustainability into every aspect of our operations, ensuring your fleet is efficient, transparent, and ready for the future. With our data-driven tools and expert consulting, we help companies reduce emissions and embrace electrified mobility solutions for a sustainable future.
Did you know?
82% of companies see reducing fleet emissions as critical. Yet 43% still have no clear targets in place.*
With Alphabet, transform sustainability from ambition to real, measurable results and prepare for tomorrow’s regulatory demands.
*Source: Fleet emission monitor 2025
