23 January 2026, Farnborough, UK – Alphabet (GB), a leading provider of fleet mobility, has won the esteemed title of Leasing Company of the Year for consecutive years at Fleet Procure’s sixth conference and awards event in London on 22 January.
The software specialist’s annual event was held at TOCA Social in White City, London, marking a shift from their previous venue, Puttshack. However, there was no change to the outcome nor the celebrations after Alphabet was named 2025 Leasing Company of the Year, voted for by brokers using the Fleet Procure platform.
This year's awards hosted over 250 attendees from brokers, dealers, OEMs (original equipment manufacturers), and financial service providers to recognise and celebrate the achievements of automotive providers.
The occasion marked the first time since the awards began in 2020 that one company, has won the coveted title of Leasing Company of the Year, twice. It’s testament to the success of Alphabet’s Partner Programme, which ensures brokers mirror the values and exacting standards in customer outcomes.
Richard Chadwick, Head of Indirect Sales for Alphabet (GB), said: “To win the Leasing Company of the Year once is a real accolade, but to win the award in consecutive years demonstrates the strength of our partner programme.
“It independently validates that our approach provides true choice and a high quality, customer-focused service. It’s a culmination of working with great partners along with having a strong inhouse team too,” he added.
