Where we come from
Take a tour though our history
How we lead the way
Markus Deusing took over the position of Chief Executive Officer at Alphabet International in January 2022. He started his career at BMW Group in 2005 and has held various management functions in Germany since then. In his previous role as CCO, he significantly drove forward sustainability and digitisation within the company and, in the last two years, successfully navigated the sales organisation through a highly volatile period. In his current role, Markus has been responsible for the strategic coordination and development of all Alphabet markets. He has extensive experience in sales, marketing and communications as well as in innovation, mobility and product management.
Juan Ridao Alonso
Juan Ridao Alonso is Chief Financial Officer at Alphabet International since January 2020. He started his career at the BMW Group in 2001 in the Financial Services division and gained vast experience in different fields, such as controlling, accounting, risk management and credit. Juan has held a variety of executive financial positions in the UK, Mexico and Spain. In his last role, he was responsible as Head of Credit Management at Alphabet International.
Susanne Loser is Head of International Sales since August 2020. She started her career at the BMW Bank in 2014 as Head of Sourcing Alphabet Germany. She has dedicated her entire career to the mobility and leasing business. Before joining Alphabet, Susanne held various positions at Mobility Concept GmbH and Sixt Leasing AG where she, among others, successfully led the Sourcing and Customer Care division. A true mobility person who knows and understands client needs, as well as all aspects of the fleet industry
René Lorr has been Head of International Operations since November 2015. He joined the BMW Group in 2001 when he started in the finance area. He gathered vast experience in several operational and strategic functions. René spent 3 years in the US for the NSC and SF entity. Later on in BMW Group Corporate Strategy, he was involved in various merger and acquisition projects including the acquisition of ING Car Lease. His previous positon was Head of Target, Process and Project Management for HR Corporate.
History - Take a look at our historic milestones in the history of Alphabet
Alphabet confirms a new partner in New Zealand and Australia. Companies with business operations in New Zealand and Australia can now benefit from the newly founded cooperation of SG Fleet. With the new partnership, Alphabet is now represented in 31 markets worldwide.
Alphabet customers are now served in Norway. Alphabet International enters the Norwegian market and extends its presence across all of Scandinavia. With the new partnership with AUTO PLAN, Alphabet is now represented in 30 markets worldwide. Through AUTO PLAN, Alphabet International customers can have access to full operational leasing products and services in the Norwegian market. Alphabet customers are now served in Brazil. Alphabet International operations have taken a big leap and entered the South American market, by securing a strong partner in Brazil - Unidas. Alphabet is now offering full operational leasing and financial leasing products to organizations in 29 markets worldwide. Alphabet’s 700,000th vehicle has reached its destination. In the beginning of 2019, Alphabet hit the point of 700.000 vehicles. Alphabet’s growth and varied portfolio has been made possible through trusted partnerships and loyal customers. Reaching the 700,000 milestone is an important achievement for the company and an incentive to continue on this path and into a new era of mobility.
Alphabet customers are now served in Greece, Croatia, Bulgaria and Cyprus. Alphabet International has officially extended its offering to 28 countries. Through gaining Autohellas SA as a business partner, Alphabet has expanded into Greek market and, profits from Autohellas’ reach, securing the Croatian, Bulgarian and Cypriot markets as well. Alphabet customers are now served in Turkey. Alphabet International has officially extended its offering to 24 countries. Companies with business operations in Turkey can now benefic from the cooperation of Alphabet's competitive mobility partner Hedef Filo. Alphabet customers are now served in Russia. Alphabet International has officially extended its offering to 23 countries, with the addition of Russia to its markets spanning across Europe, Australia and China. This was made possible thanks to a cooperation with Major Profi – Russia’s most experienced Leasing Company. Alphabet customers are now served in Serbia. Alphabet International and Pan-Iberian customers now have access to full operational leasing products and services in the Serbian market. Companies with business operations in Serbia can now benefit from the cooperation with AKS Fleet Solution, Belgrade. Alphabet customers are now served in Ireland. Alphabet International and Pan-Iberian customers now have access to full operational leasing products and services in the Irish market. Companies with business operations in Ireland can now benefit from the cooperation by Alphabet´s Irish most experienced leasing company partner Denis Mahony (Contract Rentals) T/A Avis Fleet Solutions. Alphabet customers are now served in Portugal. Alphabet International and Pan-Iberian customers now have access to full operational leasing products and services in the emerging Portuguese market. Companies with business operations in Portugal can now benefit from the cooperation by Alphabet´s competent mobility partner Kinto (former Finlog). In some cases, a telephone interview takes place prior to the interviw in person. If we end up picking you, and, of course, providing you decide you would like to be part of our Alphabet family, the onboarding process is started.
Alphabet launches in China. Alphabet offers a portfolio of services focusing on Financial Leasing and Business Mobility solutions on the Chinese market. To comply with local business regulations, Alphabet operates in China as a part of Herald International Financial Leasing Co. Ltd.
Alphabet offers carbon compensation programme. Alphabet is constantly developing ways to minimise fleet CO2 emissions. This programme now offers a way to compensate carbon emissions by supporting environmental projects.
Alphabet hands over its 500,000th car. This is a milestone in the company’s history and another step on the way to becoming the leading European Business Mobility provider.
In September, Alphabet acquires ING Car Lease, a subsidiary of ING Group. The acquisition boosts Alphabet's industry ranking and strengthens its international presence. Alphabet now has more than 474,000 cars under management.
Alphabet launches a Mobility Services division for the development of innovative Business Mobility solutions. Its first result is the launch of AlphaCity which is introduced by Alphabet France. AlphaCity is a CarSharing programme to complement corporate car pools. It meets the growing demand for sustainable mobility management especially for short trips and for urban areas.
Alphabet celebrates its tenth anniversary. With more than 250,000 company cars under management and about 680 employees worldwide, the company is one of the top ten European fleet management service providers.
Following steady expansion, Alphabet consolidates its position in Europe. The company also simplifies cross-border fleet management by publishing the European Fleet Handbook.
Alphabet is established in the UK as the fleet management subsidiary of the BMW Group.