Alphabet maintained its strong business momentum throughout 2025, delivering robust operational results across its international markets despite ongoing economic challenges. The company now oversees a record fleet of over 800,000 vehicles for the first time in history.

Sustainability is no longer a lofty ideal or a peripheral consideration in corporate strategies. For companies across Europe, it has become a decisive factor in attracting and retaining top talent, particularly among Generation Z. 

Today, Alphabet revealed two groundbreaking fleet innovations designed to empower fleet managers: the launch of Alphabet Connected Fleet, a unified, real-time visibility platform delivering actionable fleet insights, and a major update to the Alphabet AI Assistant that streamlines decision-making and compliance.

The fleet management industry stands at a crossroads, shaped by the rapid adoption of digital technologies and the transformative power of connected car data. This shift is not merely a trend but a decisive moment that will create clear leaders and late adopters in the market.

The journey towards widespread electrification is a cornerstone of the EU’s climate strategy, promising to reshape mobility and significantly reduce emissions. However, cracks are emerging as economic pressures and infrastructure shortfalls challenge this vision.

Fleet managers are evolving from vehicle administrators to strategic leaders driving the mobility transition. With rising ESG goals and regulations, they play a key role in shaping sustainable futures for their fleets and organisations.

European companies are collecting more  emissions data than ever before – but have yet to fully leverage it.  According to the latest European Fleet Emission Monitor (EFEM) by  Alphabet, only 27% of companies can accurately quantify their fleet’s  CO₂ output, despite a steady rise in tracking efforts.

Alphabet's growth is remarkable, with strong performance despite market volatility. Its vehicle portfolio now exceeds 760,000 units, including BMW's fleet. The new business segment grew by 23%, surpassing 250,000 vehicles. BEV orders increased by 52%, driving growth. Alphabet also expanded internationally, integrating Slovenia and the Baltics into OneNet, reaching 38 markets.

The era of incentives for electrification is winding down in Europe. For years, subsidies and grants have accelerated the transition to electric vehicles (EVs). Now, as we approach the EU’s 2035 ban on internal combustion engines, regulators are shifting from incentives to regulatory mandates.

Jesper Lyndberg's inspiring journey as CEO of Alphabet International focuses on growth and innovation. He values his team's professionalism and is refining strategy while collaborating on the Carbon Manager tool with Plan A to help reduce emissions.

In a time of change, gaining an edge requires bold ideas. Alphabet's insights series examines trends in Europe’s mobility sector, presenting strategies for success in a shifting landscape.