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Alphabet cookie policy

What is a cookie?

A cookie is a small file that stores internet settings. Almost every website uses cookie technology. It is downloaded by your internet browser on the first visit to a website. The next time this website is opened with the same user device, the cookie and the information stored in it is either sent back to the website that created it (first-party cookie) or sent to another website it belongs to (third-party cookie). This enables the website to detect that you have opened it previously with this browser and in some cases to vary the displayed content.

Some cookies are extremely useful, as they can improve the user experience on opening a website that you have already visited a number of times. Provided you use the same user device and the same browser as before, cookies remember for example your preferences, how you use a site, and adapt the displayed offerings to be more relevant to your personal interest and needs.

Depending on their function and intended purpose, cookies can be divided into four categories*: Essential cookies, performance cookies, functional cookies, cookies for marketing purposes.

Please click below for your cookie settings:

Your cookie settings on this website
 

Cookies not requiring consent on this website (“strictly necessary” cookies)
Essential cookies, also referred to as "strictly necessary" cookies, ensure functions without which you would not be able to use this website as intended. These cookies are used exclusively by Alphabet and are therefore so-called first-party cookies. They are only stored on your user device during the current browser session. When switching sites, for example, such essential cookies ensure the functionality of a change from http to https and thus compliance with increased security requirements for data transfer. Also, a cookie such as this also saves your decision with regard to the use of cookies on our website. Your consent is not required for the use of essential cookies.
Essential cookies cannot be disabled using the function of this site. In general, you can disable cookies in your browser at any time.

We also use two functional cookies on the Alphabet websites: 1. to store and remember your language choice and 2. to store and save your choice in our LCV tool. Find more details in the list below.

Examples of cookies not requiring consent / list of cookies not requiring consent:
First-party cookies         Purpose    Expiration date       Category*
Cookie-agreed     The cookie guideline regulates that visitors have to be informed if cookies are used on a website. This cookie saves the visitors´ agreement to this. (Website content managers only)   101 days     Essential cookies
cookie-agreed-ww     The cookie guideline regulates that visitors have to be informed if cookies are used on a website. This cookie saves the visitors´ agreement to this. (Normal website visitors)   101 days     Essential cookies
Session Cookie: Backend     Remember the login of a user to make sure he stays logged in. (Website content managers only)   24 days     Essential cookies
toolbar     Remember the users' chosen toolbar orientation for the next visit. (Website content managers only)   1 year     Essential cookies
toolbarActiveTab     Saves states for Admin-Menu in CMS backend for the next visit. (Website content managers only)   1 year     Essential cookies
Drupal.visitor.set_locale     Remember a visitors' language choice to show him the same language again on his next visit. (Website content managers & normal website visitors)   1 year     Functional cookies
Session Cookie: LCV     Remember a visitors' LCV choice to save LCV car information for next visits. (Normal website visitors)   24 days    

Functional cookies

 
Cookies requiring consent on this website

Cookies that are not essential to be able to use the website in line with the above definition perform important tasks. Without these cookies, functions that enable convenient surfing on our website, for example pre-completed forms, are no longer available. The settings you have made cannot be stored and must therefore be queried new on each page. Furthermore, we have no possibility to adjust to you with individually adapted offers.

Alphabet also integrates content from third parties in this website. Examples of this are the integration of Facebook services or YouTube videos. These third-party providers can theoretically set cookies while you are visiting the Alphabet website, obtaining the information that you have opened an Alphabet website, for example. Please visit the websites of third-party providers to obtain more information regarding their use of cookies. If you have decided as a general principle not to give your consent to the use of cookies that require consent or to revoke consent that has been given, you are only provided with the functionalities of our website where we can guarantee use without these cookies. Areas of our website that potentially offer the technical possibility to integrate third-party content and therefore to set third-party cookies are not available to you in this case. You are informed of this by a corresponding prompt. If you nonetheless wish to use the content of the website in such a case, this is only possible if you agree to use cookies requiring consent. Activate the consent function available at the respective position on our website.

 

Examples / list of cookies requiring consent:
 
Consent requiring cookies       Purpose       Expiration date        Category*
_ga     Distinguish visitors for analytics reasons. (Website content managers & normal website visitors)     2 years     Performance cookies
_gid     Distinguish visitors for analytics reasons. (Website content managers & normal website visitors)     24 hours     Performance cookies
_gat     Throttle request rate (Website content managers & normal website visitors)     1 minute     Performance cookies

 

*Categories

Depending on their function and intended purpose, cookies can be divided into four categories*: Essential cookies, performance cookies, functional cookies, cookies for marketing purposes.

Essential cookies

Essential cookies are required so that you can navigate on a website and use its features. Without these cookies, functionalities cannot be ensured, for example that actions performed during a visit (e.g. text input or vehicle configuration) are preserved, also when navigating between individual pages of the website.

Functional cookies
Functional cookies enable a website to save details that have already been provided (e.g. user name, your location) and to offer the user improved, more personal functions. Functional cookies are used, for example, to enable requested functions such as the playback of videos. These cookies collect anonymized information; they cannot track your movement on other websites.
 
Performance cookies
Performance cookies collect information on how a website is used – for example which pages a visitor opens most frequently and whether they receive error messages from a page. These cookies do not save any information that permits identification of the user. The collected information is aggregated and anonymous. These cookies are used exclusively to improve the performance of a website and thus the user experience.
 
Cookies for marketing purposes
Cookies for marketing purposes are used to extract advertisements that are relevant to specific users and adapted to their interests. They are also used to limit the frequency of appearance of an advertisement and to measure the effectiveness of advertising campaigns. They register whether you have visited a website or not. This information can be shared with third parties, for example advertisers. Cookies to improve target group contact and advertising are often linked with page functionalities of third parties.

 

Use of cookies on www.alphabet.com

In the same way as most websites you visit, www.alphabet.com also uses cookies to improve the user experience for both one-off and repeated visits to the website. This enables you to switch quickly and easily between pages, to save your favorites, to communicate via social networks such as Facebook or Google+, and to use Google Maps services.

Cookies are set either by our website (first-party cookies) or by other websites from which content appears on our website (third-party cookies). For example, our "Parts" website integrates buttons that enable users to share content with their friends on social networks such as Facebook and Twitter. These third-party providers can set cookies when you are logged in to their sites and visit our website. Alphabet has no influence on the cookie settings of these websites. Please visit the websites of third-party providers to obtain more information regarding their use of cookies.

 

Managing and deleting cookies

With the cookie switcher, you have the possibility to refuse or accept cookies requiring consent. You can also block and delete cookies by changing your browser settings. To manage cookies, most browsers allow you to refuse or accept all cookies or only to accept certain types of cookie. The process for the management and deletion of cookies can be found in the help function integrated in the browser. If you wish to limit the use of cookies, you will not be able to use all the interactive functions of our website.

 

Changes to our Cookie Notice

Alphabet may modify or update this Notice when necessary (latest update May 23 2018), to reflect customer feedback and changes in our Alphabet Products and Service. Please review it regularly. When we update this Notice, we will revise the 'Last Update' date at the top of the Notice.