Legal Disclaimer

This Website is maintained by Alphabet International GmbH. References to “Alphabet”, “we”, “us” and “our” is to Alphabet International GmbH unless otherwise indicated.

References to BMW AG are to Bayerische Motoren Werke Aktiengesellschaft, the ultimate parent of Alphabet, whose address is Petuelring 130, 80788 Munich, Germany.

Company Information

Alphabet International GmbH
Konrad-Zuse-Straße 1, 85716 Unterschleißheim.
Legal representatives: Norbertus van den Eijnden and Martin Stremplat.
Commercial Registry: Local court of München, HRB 183684.
Value-added tax identification no.: DE 813566196

Legal Disclaimer/ Data Privacy Policy

Alphabet International GmbH appreciates your interest in its products and your visit to this website.


© Copyright BMW AG and/or Alphabet International GmbH, München, Deutschland. All rights reserved. The text, images, graphics, sound files, animation files, video files, and their arrangement on the BMW AG and/or Alphabet International GmbH website are all subject to copyright and other intellectual property protection. These objects may not be copied for commercial use or distribution, nor may these objects be modified or reposted to other sites. Some BMW AG and/or Alphabet International GmbH websites may contain images whose copyrights are attributable to third parties.


Unless otherwise indicated, all trademarks on this website are subject to trademark rights of BMW AG, including marks, model names, logos, and emblems.

Warranties, Liability

The information on these websites is provided "as is" and without warranty of any kind, expressed or implied, including (but not limited to) any implied warranties of merchantability, fitness for any particular purpose, or non-infringement of third party rights. While the information provided is believed to be accurate, it may include errors or inaccuracies. In no event shall Alphabet International GmbH be liable to any person for any special, indirect or consequential damages relating to this material, unless caused by gross negligence or intentional misconduct. Alphabet International GmbH is not responsible for the contents of websites that are maintained by third parties and therefore waives its liability for any links from this website to other websites.


BMW AG and/or Alphabet International GmbH has sought to achieve an innovative and informative website. However, you also need to understand that BMW AG and/or Alphabet International GmbH must protect its intellectual property, including its patents, trademarks, and copyrights. Accordingly, please appreciate that no license to use the intellectual property of BMW AG and/or Alphabet International GmbH companies or the intellectual property of third parties has been granted by this website.

Data Protection

When using our services you may be asked to share private data and personal information. Submitting this information is voluntary. Your personal data will be stored and processed in accordance with German data protection regulations.

The data collected through the website of Alphabet International GmbH will only be used for the processing and handling of your enquiries. The processing and use of your personal data for market research, advertising and consulting services is allowed only upon your approval. Your declaration of consent to the aforementioned purposes may include the approval of transferring your data to affiliated companies of the BMW Group and other third parties, as specified in the declaration. Beyond that, no data will be disclosed. Your consent can be redeemed at any time for the future usage of your data. Please contact us via


This website uses cookies to recognise you and remember your preferences and enhance the performance of our website.

A cookie is a small file of letters and numbers which is downloaded to your computer or mobile device when you access a website. These can be stored on your computer so that the website will remember your computer and choices which you made in an earlier visit.

The types of cookies used in this website have been categorised as follows:

"Strictly necessary cookies" This website uses cookies that are essential to enable you to move around the website and use its features and are required to deliver services which you have requested from us. They are only saved on your computer while you are actually browsing the website or for the maximum of one session. An example of why strictly necessary cookies are used is so that when you open the vehicle configurator, you receive a version of it which corresponds to the data volume which your current Internet connection can handle. Another example of what these cookies do is facilitate a switch from http to https when you change pages, so that the security of data transmitted is maintained. Furthermore, a cookie of this kind is used to store your decision about the use of cookies on our website. In legal terms your consent is not required for the use of strictly necessary.

“Performance cookies"

Google Analytics This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.

Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above:

Further information about the terms of use and data privacy can be found under the following links: and

Google Maps

The website uses Google Maps operated by Google to show maps and create direction routes. By using this website you agree to the collection, processing and use of your personal data that is collected automatically by Google, their legal representatives as well as third parties. Terms of use for Google Maps can be found under terms of use for Google Maps.

For more information, please refer to the data privacy statements of Google Inc.: transparency and choice as well as privacy policy.

You can find more information about cookies at and

Right of information

Upon request, Alphabet International GmbH provides you with a written document in accordance with applicable law to show whether and what personal data is stored by us. If, despite our efforts to maintain data accurate and up-to-date, incorrect information is stored, we will correct it at your request.

Alphabet International GmbH
A BMW Group Company
Konrad-Zuse-Straße 1
85716 Unterschleißheim

Tel:+49 89 382-79002 (Monday to Friday: 8:00 to 18:00)
Mail to:

Updated January 1st, 2016