The remarkable increase in the EV and PHEV range shows the customer’s rising awareness regarding the reduction of a fleet’s CO2 emissions as well as of the mobility costs. With this in-depth analysis and continuous support, Alphabet’s EV portfolio has increased substantially over the last five years, growing this segment by 42% in total, compared to the previous year. In 2019, Alphabet put 21,000 EVs and PHEVs on the road, which translates to nearly 5% of the market share of all EV/PHEV registrations in the 12 relevant countries. Therefore, Alphabet is maintaining its position as market leader in this sector.
Marco Lessacher, CEO of Alphabet International says: “Our AlphaElectric solution is a 360 degree approach, that encompasses everything from vehicle selection to the appropriate infrastructure – whether that be installing wallboxes or charging stations – and of course maintenance and running of eMobility fleets. This way, we guarantee that companies and drivers can fully benefit from eMobility. However, our approach goes far beyond hitting arbitrary targets of delivering thousands of EVs, but rather to ensure that we are setting up a realistic strategy for our customers.”
As part of the BMW Group brand portfolio, Alphabet plays an important role in providing Business Mobility solutions that are trustworthy, instantly recognisable for its high-quality products and customer-orientation. “In essence, my goal is to take the great business we have and make it stronger, even more customer centric, guaranteeing added value for our customers that doesn’t just meet, but exceeds their demands”, Lessacher continues.
Alphabet also made a big leap to bridge the gap between markets: Through new international cooperation partnerships in Greece, Brazil and Norway it is now present in 30 countries worldwide, fulfilling the promise to be there for its customers and their individual needs.
The mobility services industry is fast-paced and constantly changing. To that end, Alphabet actively drives innovation and consistently explores new technologies. This enables the company, already today, to offer solutions from one minute to seven years, from an e-bike to a specialised LCV and more.