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Alphabet Italia announces new CEO

MUNICH 30/11/2017 – Andrea Castronovo will take on the position of Chief Executive Officer at Alphabet Italia, starting February 1st, 2018. 

Andrea Castronovo, currently Head of Customer Centric Sales Strategy, MPM, Process Management, started his career at the BMW Group in 2007 as CEO of BMW Italy. Before joining Customer Centric Sales Strategy, he held the position of CEO of BMW Group Central & Eastern Europe. Prior to that, he worked for Ferrari and Renault in various management positions.

Andrea Castronovo follows Andrea Cardinali, who has decided to follow new professional opportunities. We would like to thank him for his contribution to the Alphabet success and wish him all the best for the future.

About Alphabet

Alphabet is a leading provider of Business Mobility in Europe, Australia and China. As such, it enables companies to manage their corporate mobility in an economical and sustainable way. Founded in 1997 as a division of BMW Group, Alphabet has extensive knowledge of international fleet management and leasing. Its comprehensive portfolio includes consulting and funding as well as smart management products and services for company fleets. Alphabet’s Business Mobility solutions are tailor-made to meet specific corporate requirements. Today, Alphabet manages a portfolio of 650,000 leased cars and light commercial vehicles of all makes and is ranked fourth in the market worldwide. Alphabet also pioneers the creation of Advanced Mobility Solutions: AlphaElectric offers companies a holistic approach to eMobility, AlphaCity is the efficient Corporate CarSharing option, the mobility app for smartphones, AlphaGuide, makes life easier for its users and AlphaFlex, the individual, flexible mobility solution, gives employees choices and companies full cost control. Alphabet has its headquarters in Munich, Germany and is represented in 19 countries. For more information, please visit