Alphabet News

New Chief Commercial Officer and new Chief Financial Officer take over January 1st

posted on 6/14/2022

MUNICH 07/01/2020 – Alphabet announces new responsibilities at Alphabet International: Markus Deusing has started as Chief Commercial Officer and Juan Ridao Alonso as Chief Financial Officer at Alphabet International on January 1st.

Markus Deusing

New Chief Commercial Officer at Alphabet International:
Markus Deusing took over the position of Chief Commercial Officer at Alphabet International, succeeding CCO Richard Schooling who will continue with Alphabet International in a new role, based in the UK. Markus will continue the successful work on Alphabet’s core business and remains dedicated to fulfilling our clients’ requirements as a one-stop-shop for solid consulting and holistic, tailor-made fleet services. In addition, he will be responsible for the strategic coordination and development of all Alphabet markets.

Markus started his career at the BMW Group in 2005 and held various leading functions, among others at BMW AG and Alphabet Germany. In his last role, he was responsible as Head of Business Development and Marketing for International Corporate and Special Sales at the BMW Group. In his career at BMW he gained great experience not only in sales development, but also in mobility, innovation and product management, as well as in marketing and communications.

“Alphabet is a successful, well-established leasing provider with a lot of potential. I look forward to joining headquarters to strengthen Alphabet’s position internationally as a leading provider of outstanding Business Mobility,” Markus Deusing, new CCO at Alphabet International.

Juan Ridao Alonso

New Chief Financial Officer at Alphabet International:
Juan Ridao Alonso is the new Chief Financial Officer at Alphabet International. He succeeds Dr. Martin Stremplat, who continues to be CFO of Alphabet Germany.

Juan started his career at the BMW Group in 2001 in the Financial Services division and gained vast experience in different fields, such as controlling, accounting, risk management and credit. He has held a variety of executive financial positions in the UK, Mexico and Spain. In his last role, he was responsible as Head of Credit Management at Alphabet International.

“Alphabet is an innovative and experienced mobility partner for organisations worldwide and will continue to lead the way for international Business Mobility. In my role, I will support the further progress of our business vision and build upon our solid foundations to achieve our goal of being the leading Business Mobility provider,” Juan Ridao Alonso, new CFO at Alphabet International.


About Alphabet
Alphabet is a global leading provider of Business Mobility. As such, it enables companies to manage their corporate mobility in an economical and sustainable way. Founded in 1997 as a division of BMW Group, Alphabet has extensive knowledge of international fleet management and leasing. Its comprehensive portfolio includes consulting and funding as well as smart management products and services for company fleets. Alphabet’s Business Mobility solutions are tailor-made to meet specific corporate requirements. Today, Alphabet manages a portfolio of over 700,000 leased cars and light commercial vehicles of all makes and is ranked fourth in the market worldwide. Alphabet also pioneers the creation of Advanced Mobility Solutions: AlphaElectric offers companies a holistic approach to eMobility, AlphaCity is the efficient Corporate CarSharing option, the mobility app for smartphones, AlphaGuide, makes life easier for its users and AlphaFlex, the individual, flexible mobility solution, gives employees choices and companies full cost control and AlphaRent offers flexible rental solutions for short and long-term demands. Alphabet has its headquarters in Munich, Germany, and is now represented in 30 countries. For more information, please visit

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