“Use data in a smart way, but in the end it’s a question of authenticity and your story”.
For the latest contribution to our series “Three questions to…” we interviewed Julius van de Laar, a digital strategist and former election campaign consultant for US-President Barack Obama.
We spoke about big data, one of today’s most discussed topics, also for the fleet industry. However, it is not just about collecting all data available. As Julius van de Laar confirms, using smart data is the key to true business success. Check out the video below to see how you can make data more meaningful for your company.