Alphabet is excited to announce the upcoming release of a new marketing campaign. In today’s interview, Carsten Kwirandt, Head of Marketing and Business Development, shares his insights with me and all the readers of what shaped the campaign idea and how it reaches out to the target audiences.
Beep, click, vroom. Well, maybe not the last one. Electric cars have many similarities to combustion vehicles, but the sound they make isn’t one of them. While city dwellers are quietly celebrating the prospect of less noise pollution, there is a potentially dangerous flipside. The quietness of silent cars makes it hard for pedestrians and cyclists, let alone the blind or visually impaired, to determine if a car is approaching based on hearing alone.
In the fleet management industry, everybody knows the Total Cost of Ownership (TCO) as a standard for evaluating the cost of running a fleet. But nevertheless, companies big and small have to pay attention to can gain a more accurate look at what they are really spending while travelling from A to B. Not only by paying attention to the fleet but with a holistic view extending the focus on the whole company mobility costs. Let’s have a closer look to the Total Cost of Mobility (TCM).
Still driving a petrol-fuelled car, but seriously wondering if an electric or plug-in hybrid one might be the smarter choice? The online eMobility advice tool knows the answer. Developed by an expert team here at Alphabet, the tool helps drivers worldwide to easily answer the question: Which type of vehicle – combustion, electric or plug-in hybrid – best suits your daily commute or daily car use?
A good friend of mine’s daughter who’s about to take her driving license test recently took a first aid course. Which got me thinking: is my first aid know-how up to par? Sure, I’ve taken a course or two, but, honestly, it’s been awhile. Would I know what do if I were to encounter an accident – or be involved in one myself? My motto in life: knowledge is power. I’d much rather know how to react and provide first aid, if necessary, than assume someone else will take care of it. Here’s a little refresher of first aid basics for all of us.
Picture this. You receive a company car and it’s your faithful companion for 48 months. Chauffeuring you to appointments, protecting you from sun, rain and snow, carrying your belongings from A to B. Then one day, it’s time to part. The lease is up – marking the end of your time together.
Today there´s a growing number of light commercial vehicles (LCVs) on the road. But, neither passenger car drivers nor lorry drivers, are aware of the recommended LCV safety precautions. Here, Bernd Herbener, moderator for traffic safety at Auto Club Europe (ACE), gives us all some invaluable insight and expert tips on improving safety at the wheel of an LCV. ACE is a leading car club in Germany that, in addition to providing roadside assistance, offers a wide spectrum of driver training courses, including driver training for LCVs.
I recently had the pleasure of sitting down with our CEO, Norbert van den Eijnden, to hear his latest thoughts on the status quo at Alphabet – and where we are heading to in 2016.
Alphabet just released its figures for 2015. Can you say a few words about them?
Gladly! 2015 was a really successful year for Alphabet. We grew by 8.5 % and outperformed market growth throughout our business segments. Additionally we are thrilled that we exceeded the 600,000 milestone of leased cars and LCVs. These are two things our company can be proud of.
After perusing some of the latest survey, studies and reports a few weeks back, I realised I’d found proof of what I’d observed for a while now: core business and services are more important than ever in fleet management. They are really back in town. Why? Two words: connectivity and digitalisation.
Imagine you have a business trip coming up. An overnight one. You go online, look for a conveniently located hotel, with the best amenities for your allocated budget, and book a room, right? Well, now there’s another option: stay in a private room or flat instead of hotels.