Legal notice

Legal note

Alphabet International GmbH appreciates your interest in its products and your visit to this website.
References to BMW AG are to Bayerische Motoren Werke Aktiengesellschaft, the ultimate parent of Alphabet, whose address is Petuelring 130, 80788 Munich, Germany.


© Copyright BMW AG and/or Alphabet International GmbH, München, Deutschland. All rights reserved. The text, images, graphics, sound files, animation files, video files, and their arrangement on the BMW AG and/or Alphabet International GmbH website are all subject to copyright and other intellectual property protection. These objects may not be copied for commercial use or distribution, nor may these objects be modified or reposted to other sites. Some BMW AG and/or Alphabet International GmbH websites may contain images whose copyrights are attributable to third parties.


Unless otherwise indicated, all trademarks on this website are subject to trademark rights of BMW AG, including marks, model names, logos, and emblems.

Warranties, Liability

The information on these websites is provided "as is" and without warranty of any kind, expressed or implied, including (but not limited to) any implied warranties of merchantability, fitness for any particular purpose, or non-infringement of third party rights. While the information provided is believed to be accurate, it may include errors or inaccuracies. In no event shall Alphabet International GmbH be liable to any person for any special, indirect or consequential damages relating to this material, unless caused by gross negligence or intentional misconduct. Alphabet International GmbH is not responsible for the contents of websites that are maintained by third parties and therefore waives its liability for any links from this website to other websites.


Alphabet International GmbH and/or BMW AG has sought to achieve an innovative and informative website. However, you also need to understand that BMW AG and/or Alphabet International GmbH must protect its intellectual property, including its patents, trademarks, and copyrights. Accordingly, please appreciate that no license to use the intellectual property of BMW AG and/or Alphabet International GmbH companies or the intellectual property of third parties has been granted by this website.

BMW Group Legal Compliance Code

The BMW Group’s corporate culture is characterized by clear responsibility, mutual respect, and trust. Lawful conduct and ethical behavior are integral to our business activities and an important condition for securing the long-term success of our company. To learn more about compliance in BMW Group, we encourage you to read the information available HERE. 

Respect for Human Rights and Environment Related Standards

The BMW Group recognizes its responsibility as a company to respect human rights and environment-related standards. This applies not only to our own business activities, but also to our global supply chains. Learn more about our approach and our processes for implementing the German Act on Corporate Due Dilligence Obligations in Supply Chains (German Supply Chain Due Dilligence Act) in the following Policy Statement or by clicking on

For informants: Everything you need to know about reporting concerns can be found in the following documents
Rules of procedure for informants
Compliance Mechanism Privacy Policy