What is a cookie?
A cookie is a small file that stores internet settings. Almost every website uses cookie technology. It is downloaded by your internet browser on the first visit to a website. The next time this website is opened with the same user device, the cookie and the information stored in it is either sent back to the website that created it (first-party cookie) or sent to another website it belongs to (third-party cookie). This enables the website to detect that you have opened it previously with this browser and in some cases to vary the displayed content. Some cookies are extremely useful, as they can improve the user experience on opening a website that you have already visited a number of times. Provided you use the same user device and the same browser as before, cookies remember for example your preferences, how you use a site, and adapt the displayed offerings to be more relevant to your personal interest and needs. Depending on their function and intended purpose, cookies can be divided into four categories*: Essential cookies, performance cookies, functional cookies, cookies for marketing purposes.
Your cookie settings on this website
Cookies not requiring consent on this website (“strictly necessary” cookies)
Essential cookies cannot be disabled using the function of this site. In general, you can disable cookies in your browser at any time.
We also use two functional cookies on the Alphabet websites: 1. to store and remember your language choice and 2. to store and save your choice in our LCV tool. Find more details in the list below.
Examples of cookies not requiring consent / list of cookies not requiring consent:
|First-party cookies||Purpose||Expiration date||Category*|
|Cookie-agreed||The cookie guideline regulates that visitors have to be informed if cookies are used on a website. This cookie saves the visitors´ agreement to this. (Website content managers only)||101 days||Essential cookies|
|cookie-agreed-be||The cookie guideline regulates that visitors have to be informed if cookies are used on a website. This cookie saves the visitors´ agreement to this. (Normal website visitors)||101 days||Essential cookies|
|Session Cookie: Backend||Remember the login of a user to make sure he stays logged in. (Website content managers only)||24 days||Essential cookies|
|toolbar||Remember the users' chosen toolbar orientation for the next visit. (Website content managers only)||1 year||Essential cookies|
|toolbarActiveTab||Saves states for Admin-Menu in CMS backend for the next visit. (Website content managers only)||1 year||Essential cookies|
|Drupal.visitor.set_locale||Remember a visitors' language choice to show him the same language again on his next visit. (Website content managers & normal website visitors)||1 year||Functional cookies|
|Session Cookie: LCV||Remember a visitors' LCV choice to save LCV car information for next visits. (Normal website visitors)||24 days||
Cookies requiring consent on this website
Cookies that are not essential to be able to use the website in line with the above definition perform important tasks. Without these cookies, functions that enable convenient surfing on our website, for example pre-completed forms, are no longer available. The settings you have made cannot be stored and must therefore be queried new on each page. Furthermore, we have no possibility to adjust to you with individually adapted offers.
Examples / list of cookies requiring consent:
|Consent requiring cookies||Purpose||Expiration date||Category*|
|_ga||Distinguish visitors for analytics reasons. (Website content managers & normal website visitors)||2 years||Performance cookies|
|_gid||Distinguish visitors for analytics reasons. (Website content managers & normal website visitors)||24 hours||Performance cookies|
|_gat||Throttle request rate (Website content managers & normal website visitors)||1 minute||Performance cookies|
|_fbp||Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.||1 week||Marketing cookies|
Depending on their function and intended purpose, cookies can be divided into four categories*: Essential cookies, performance cookies, functional cookies, cookies for marketing purposes.
Essential cookies are required so that you can navigate on a website and use its features. Without these cookies, functionalities cannot be ensured, for example that actions performed during a visit (e.g. text input or vehicle configuration) are preserved, also when navigating between individual pages of the website.
Functional cookies enable a website to save details that have already been provided (e.g. user name, your location) and to offer the user improved, more personal functions. Functional cookies are used, for example, to enable requested functions such as the playback of videos. These cookies collect anonymized information; they cannot track your movement on other websites.
Performance cookies collect information on how a website is used – for example which pages a visitor opens most frequently and whether they receive error messages from a page. These cookies do not save any information that permits identification of the user. The collected information is aggregated and anonymous. These cookies are used exclusively to improve the performance of a website and thus the user experience.
Cookies for marketing purposes
Cookies for marketing purposes are used to extract advertisements that are relevant to specific users and adapted to their interests. They are also used to limit the frequency of appearance of an advertisement and to measure the effectiveness of advertising campaigns. They register whether you have visited a website or not. This information can be shared with third parties, for example advertisers. Cookies to improve target group contact and advertising are often linked with page functionalities of third parties.
Managing and deleting cookies
Changes to our Cookie Notice
Alphabet may modify or update this Notice when necessary (latest update May 23 2018), to reflect customer feedback and changes in our Alphabet Products and Service. Please review it regularly. When we update this Notice, we will revise the 'Last Update' date at the top of the Notice.