Warsaw, May 5, 2026 - The fleet replacement at Sony Europe's Polish branch has never been so unanimous. All employees choosing new company cars this year chose BMW's legendary "Sheer Driving Pleasure." As a result, Alphabet Polska is supplying Sony with 19 BMW X1 models and one BMW X3.
The Polish branch of Sony Europe has been a client of Alphabet Polska for over a decade, and the cooperation now extends to the international level.
"Since 2014, Sony Europe has entrusted us with comprehensive service and financing of its vehicle fleet. In line with our user-chooser policy, company employees can always choose the make and model of their company vehicle within a specified budget. We are delighted that our long-term rental offer has been so unanimously appreciated by employees, resulting in 19 BMW X1s joining the company fleet this year," says Piotr Wróbel, Chief Commercial Officer, Alphabet Polska.
"BMW was already present in our fleet, but this year, interest in this brand was particularly high. The financing and service terms prepared by Alphabet Polska in cooperation with BMW Polska and the Bawaria Motors dealership were crucial. Employees also had the opportunity to familiarize themselves with the BMW X1 during test drives. Ultimately, all users exchanging company cars this year chose to configure this model," says Dariusz Kluska, General Manager of the Polish branch of Sony Europe.
"I am delighted to have been able to participate in the vehicle exchange process for our mutual client, Sony Europe, on behalf of Bawaria Motors. Our flexible approach and custom solutions allowed us to meet the high expectations and successfully complete the entire process, while giving users the opportunity to choose and configure vehicles tailored to their needs. We wish future users much joy driving their BMWs," emphasizes Maciej Jajszczak, Key Account Manager, Bawaria Motors.
The first six BMW X1s were delivered to users in mid-April of this year, and the remaining vehicles will be exchanged according to schedule until September of this year.
In the photo: Piotr Jaworski, Senior Account Manager at Alphabet Polska, responsible for the Sony Europe fleet, and Maciej Jajszczak, Key Account Manager at Bawaria Motors.
