Uncertainty is splitting fleet strategies.
Six in ten European fleet managers now say regulatory uncertainty is reshaping their 2026 to 2030 decisions. The market is pulling in three directions. 27% are accelerating electrification. 19% are pausing for clearer rules. 15% are taking interim steps like hybrids. A shared goal, three very different paces. This is the story of 2026 in one chart.
Out of sight, out of mind: monitoring falls as tool awareness lags.
Only 34% of European companies still track their fleet emissions. That is a 9.3-point drop in one year and the lowest level since the study began. Only one in four fleet managers are aware of digital tools like Alphabet Carbon Manager that can simplify emissions tracking. That leaves most without a clear way forward. One quiet bright spot: AI integration in fleet operations now sits at 21%, up from 15% in 2024.
22 pages. 12 countries. Four years of trend data.
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EFEM is Alphabet's annual survey of fleet decision-makers. The 2026 edition is the fourth. It is based on customer responses (fleet managers) across 12 European countries held between January and March.
Only 34% of European companies currently monitor their fleet CO2 emissions, down 9.3 points in one year. The drop is driven by regulatory uncertainty, not by a loss of ambition. Many decision-makers have paused while they wait for clarity on future ICE rules and CSRD implementation.
Unclear or shifting rules on combustion engines, emissions reporting, and sustainability disclosure. 60% of fleet managers say it has changed their 2026 to 2030 decisions.
A digital tool that helps fleet managers monitor and report CO2 emissions across their fleet. Only 25% of European fleet managers are aware of tools like it.
61%. 57.3% expect to transition, and 3.6% already have.
At alphabet.com/[path]/efem-2026. The full report is free.