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About us

Your Mobility. Made easy.

We believe mobility should be effortless, intelligent and sustainable. That’s why we go beyond fleet management, shaping smarter ways to move businesses and people, today and tomorrow.

Begin your journey today

Driving progress through purpose

Alphabet is a leading provider of business mobility and full-service leasing. With innovative, digital solutions and seamless support, we help companies move towards smarter, more accessible, and efficient mobility.

 

 

As a BMW Group subsidiary, we serve businesses across Europe and beyond with tailored fleet services. With over 760,000 vehicles on the road, we bring the expertise and flexibility to keep businesses moving forward.

Facts and figures

+6% portfolio growth

in 2024, reflecting strong demand and continued trust in our mobility solutions.

+53% battery electric vehicle volume

in new business expanded by 53% in 2024, marking a significant step towards more sustainable mobility.

>760,000 vehicles overall portfolio volume

exceeded in 2024, highlighting our strong market presence and continued growth.

About us

Leadership team

Experienced leaders at Alphabet drive operational excellence, scalable growth, digital innovation, and sustainability.
Jesper Lyndberg, CEO at Alphabet International

Jesper Lyndberg

Chief Executive Officer
Alphabet International GmbH



 

„Alphabet is a frontrunner in sustainability and digitalisation. We are amid an industry evolution that is both essential and characteristic of our dynamic spirit.”

 



Jesper Lyndberg became CEO at Alphabet International in November 2024. He started his career at the BMW Group in 2012 and has held various management functions since then. With his background as a Business Transformation Manager at BMW Financial Services Denmark and as Country Manager (CCO) of Alphabet Denmark as well as of course through his previous role as CEO, BMW Financial Services Denmark, he brings extensive experience for this new role. Now Jesper oversees European B2B business, delivering tailored mobility solutions for SMEs and international corporate customers.

Susanne Loser, Chief Sales Officer

Susanne Loser

Chief Sales Officer

Alphabet International GmbH

 

“Our Customers requirements drive how we do business. We get things moving every day – through our holistic consulting, flexible service and individualised support.”

 

Susanne Loser is Chief Sales Officer since August 2020. She  started her career at the BMW Bank in 2014 as Head of Sourcing Alphabet  Germany. She has dedicated her entire career to the mobility and leasing business. Before joining Alphabet, Susanne held various positions at  Mobility Concept GmbH and Sixt Leasing AG where she, among others,  successfully led the Sourcing and Customer Care division. A true  mobility person who knows and understands client needs, as well as all  aspects of the fleet industry.

Rene Lorr, Head of International Operations

René Lorr

Head of International Operations

Alphabet International GmbH

 

“At Alphabet we develop and deliver tailor-made and innovative business mobility solutions for our clients’ needs.”

 

René Lorr has been Head of International Operations since November 2015. He joined the BMW Group in 2001 when he started in the finance area. He gathered vast experience in several operational and strategic functions. René spent 3 years in the US for the NSC and SF entity. Later on in BMW Group Corporate Strategy, he was involved in various merger and acquisition projects including the acquisition of ING Car Lease. His previous positon was Head of Target, Process and Project Management for HR Corporate.

About us

Mission, Vision and Strategy

Your mobility. Made easy. Helping businesses thrive with seamless support and smart mobility strategies that adapt to your needs, giving you peace of mind and keeping your fleet moving efficiently.
A woman sits in the driver’s seat of a car with the door open, looking intently ahead at the road.
About us

Your mobility.

Whatever your company’s size or sector, we’re here to keep your business mobility on track. Fleet needs may change, our commitment doesn’t. With innovative fleet solutions, digital tools and personalised support, we’re with you every step of the way to optimise performance and control costs.
Upgrade your mobility
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About us

Made easy.

Seamless, flexible, and built around your needs – mobility, the way it should be. Our solutions are designed to be simple and flexible – ensuring your customised mobility strategy works for you, not the other way around.
Simplify your mobility
History

Take a look at our historic milestones

  • 2024 Alphabet introduces the AI Assistant to make fleet management even smarter and more personalised. Operations expand further with entry into Slovenia and the Baltic states.
  • 2023 With a new partner in Australia and a market entry in Mexico, Alphabet extends its international presence to 36 markets worldwide. The launch of the Alphabet Carbon Manager supports customers in tracking and reducing CO₂ emissions across their fleets. 
  • 2022 Alphabet expands its global footprint with new partners in Canada and Finland, enabling high-quality services in two more key markets. 
  • 2021 Alphabet unveils a new brand identity with a redesigned logo and corporate design, marking a bold step into the next era of business mobility. The updated strategic focus strengthens the company’s positioning in sustainability, digitalisation, and customer-centric mobility solutions.

  • 2020 Alphabet confirms new partners in New Zealand and Australia, bringing its global presence to 31 markets. 
  • 2019 In Norway, Alphabet partners with AUTO PLAN to complete its Scandinavian presence. • In Brazil, Alphabet launches operations in South America with leasing specialist Unidas. 
  • Also in 2019, Alphabet celebrates another milestone: delivery of its 700,000th vehicle, made possible by strong partnerships and long-standing customer relationships. 
  • 2018 Alphabet expands its partner network across Europe: Customers are now served in Greece, Croatia, Bulgaria, Cyprus, Turkey, Russia, Serbia, Ireland and Portugal through strategic cooperations with trusted local providers. 
  • 2017 Alphabet celebrates 20 years of innovation and enters the Chinese market with a dedicated portfolio of business mobility and financial leasing solutions. Operations in China are managed through Herald International Financial Leasing Co. Ltd. to meet local regulatory requirements.

  • 2015 Alphabet upgrades its app portfolio to Version 2.0, integrating even more features and improving the digital fleet experience for users across markets. 
  • 2014 With its Carbon Compensation Program, Alphabet empowers companies to offset fleet-related CO₂ emissions by supporting certified environmental projects, a step towards more responsible mobility. 
  • 2013 A major milestone: Alphabet delivers its 500,000th vehicle. In parallel, two digital tools are launched - AlphaCity App 1.0 and AlphaElectric App 1.0 - offering even more flexibility and control to fleet managers and drivers. 
  • 2012 Alphabet unveils a refreshed brand identity, marking a clear step toward a modern, innovation-driven future. That same year, Alphabet receives an Innovation Award for its forward-thinking mobility concepts.
  • 2011 Alphabet acquires ING Car Lease, significantly expanding its international footprint. With over 474,000 vehicles under management, the company becomes one of Europe’s largest business mobility providers.

  • 2010 Alphabet introduces its Mobility Services Division to develop new, innovative business mobility solutions. The first product launch: AlphaCity, a car sharing solution to support corporate car pools - meeting the growing demand for sustainable and flexible fleet use, especially in urban areas.
  • 2008 The first version of the AlphaGuide App is launched, helping drivers manage their mobility needs digitally. 
  • 2007 Alphabet celebrates its 10th anniversary with over 250,000 vehicles under management and more than 680 employees worldwide, establishing itself among the top ten fleet providers in Europe. 
  • 2003 After rapid expansion, Alphabet strengthens its position in the European market. The launch of the European Fleet Handbook makes cross-border fleet management easier and more transparent for international customers. 
  • 1997 Alphabet is founded in the UK as the fleet management subsidiary of the BMW Group, with a mission to simplify business mobility for companies across Europe.

Did you know?

82% of companies see reducing fleet emissions as critical. Yet 43% still have no clear targets in place.* With Alphabet, transform sustainability from ambition to real, measurable results and prepare for tomorrow’s regulatory demands.
 

* Source: Fleet emission monitor 2025

More from Alphabet

Your gateway to smarter mobility

Deep dive into the world of Alphabet and explore what’s shaping the future of mobility – from company updates to career opportunities and our global mobility network.
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    Latest news & press

    Stay up to date with the latest developments in business mobility, fleet management and sustainable mobility at Alphabet. Discover innovations, partnerships and insights shaping the future of Corporate Leasing.

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    Work with us

    Join a leading corporate mobility provider and be part of a team that drives innovation in fleet management, full-service leasing and digital mobility solutions worldwide.

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Principles that shape our practices

Alphabet On Air - Next level Fleet Reporting (1:17)
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Alphabet On Air - Benefits of digitalisation (1:20)
Discover our Youtube channel
Alphabet On Air - The Alphabet Carbon Manager (1:18)
Discover our Youtube channel
Alphabet On Air - How the 360 Fleet Portal works (1:00)
Discover our Youtube channel

Explore our career opportunities

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Curious about career opportunities at Alphabet?

We’re looking for talented, motivated individuals to help shape the future of mobility. Get in touch and discover how your skills and passion can make a difference.

  • Mon - Fri   09.00 - 17.00

  • getincontact@alphabet.com