Global mobility, powered by local expertise
Alphabet is a leading global provider of business mobility solutions, founded in 1997 in the UK as a division of the BMW Group. Today, Alphabet uses its expertise to support companies across Europe and beyond with digital tools, local expertise and a personal, partnership-based approach to fleet management.
With more than 760,000 vehicles under management in 38 markets, we help businesses stay mobile, reduce complexity and respond flexibly to tomorrow’s challenges, through smart technology and hands-on support.
About us
Leadership team
Experienced leaders at Alphabet drive operational excellence, scalable growth, digital innovation, and sustainability.
About us
Mission, vision and strategy
Your mobility. Made easy. Helping businesses thrive with seamless support and smart mobility strategies that adapt to your needs – giving you peace of mind. At Alphabet, we embrace our responsibility as a force for good. We use it to make a real and tangible difference by navigating people to better mobility – and making life easier. We apply our expertise to develop efficient and innovative solutions that help create a more sustainable, equitable, and inclusive world.
History
Take a look at our historic milestones
- 2025: Alphabet Carbon Manager enables customers to monitor and reduce CO₂ emissions in their fleets. Effective May 1, 2025, Spiros Filippas assumes the position of CEO and Chairman of the Management Board of Alphabet Polska and BMW Financial Services Polska, replacing George Belsis.
- 2024: Alphabet introduces AI Assistant to its digital fleet management tools. Operations expand to Slovenia and the Baltic States. Alphabet Polska and BMW Financial Services Polska join forces to offer a joint product to customers. Comfort Lease PLUS and Leasing PLUS are services designed to leverage the strengths of both companies. In practice, this means minimal paperwork associated with leasing a new car, combined with all aspects of its maintenance, all within a single fixed monthly payment. In March, Piotr Wróbel, Chief Commercial Officer of Alphabet Polska, joins the Polish Vehicle Rental and Leasing Association (PZWLP) as a Management Board Member for a two-year term.
- 2023: New partner in Australia and entry into the Mexican market – presence in 36 countries. In July 2023, a new, mostly joint management team was appointed for Alphabet Polska and BMW Financial Services Polska. These changes allow for even better synergy utilization and expansion of both companies' operational capabilities. George Belsis, CEO, and Andreas Koser, CFO, were joined by: Mariusz Steć, Chief Operations Officer (COO), Adrian Kożuchowski, Chief Risk Officer (CRO), Agata Stachaszewska, Chief Marketing and Innovation Officer (CMIO), and Piotr Wróbel, Chief Commercial Officer (CCO).
- 2022: New partners in Canada and Finland, with service availability in two additional key markets. As of August 1, 2022, the management board of Alphabet Polska is changing. George Belsis and Andreas Koser, who also hold similar positions at BMW Financial Services Polska, will assume the roles of CEO and CFO.
- 2021: New brand identity, new logo, and design: greater emphasis on sustainability, digitalization, and customer-centric mobility.
- 2020: New partnerships in New Zealand and Australia – Alphabet present in 31 countries. Alphabet Polska Fleet Management, together with BMW Financial Services, is joining the fight against the coronavirus as part of the joint BMW Group Polska campaign "The Joy of Helping." The next stage is the #StarttheRestart campaign, in which Alphabet supported the "Holiday in Poland" project by lending 20 BMW and MINI cars.
- 2019: Leszek Pomorski is honored with the Fleet Leader award for his 22 years in the car leasing and long-term rental industry and for pioneering modern business solutions. At the end of July, Leszek Pomorski is retiring, and Helmut Hoidn becomes the new CEO of Alphabet Polska, effective August 1st.
- 2019: Alphabet Polska supports the Zero Emission Mission research project, implemented by the Polish Alternative Fuels Association, and is involved in a series of "Electromobility in Practice" training sessions for local governments across Poland. In April, Alphabet delivered 250 electric BMW i3s to innogy go!, the largest fully electric car sharing company in Poland and one of the largest in Europe.
- 2018: Development of the partner network in Europe (Greece, Croatia, Bulgaria, Cyprus, Turkey, Russia, Serbia, Ireland, and Portugal). The AlphaGuide app is made available to users in a completely new visual design. A few months later, it once again wins recognition in the Polish fleet industry, winning the Mobility Solutions category at the Fleet Awards Polska poll. In the Fleet Derby poll, we are honored with a statuette for our AlphaElectric service in the Ecology category. At the end of the year, Alphabet Polska was honored for its commitment to the development of electromobility in Poland at the 2018 Electromobility Leader gala, which accompanied the COP24 climate summit in Katowice.
- 2017: 20 years of innovation, entry into the Chinese market with a dedicated offering – Herald International Financial Leasing Co. Ltd. serves the market. For the second consecutive year, Alphabet Polska receives the Fleet Awards for Best Car Fleet Management Service, and we win the Mobile App category in the Fleet Derby poll. This means that AlphaGuide has become the most appreciated CFM application in the Polish fleet market.
- 2016: The Alphabet Polska team celebrates 15 years of operations in the Polish CFM market! Alphabet won the Fleet Derby award for Best Car Fleet Management Service for the fourth consecutive year. The company also wins the Fleet Awards Polska in the same category and receives a statuette for the new version of the AlphaGuide application. In the annual customer satisfaction survey, Alphabet Polska boasts the highest average scores among all markets where Alphabet operates in each of the surveyed areas, including overall satisfaction, customer loyalty, willingness to continue working with us, and willingness to recommend our company.
- 2015: Alphabet Polska won the Eco Solutions category of the Fleet Awards Polska for the second consecutive year, winning the award for its Fleet Electrification Potential Study. In the Fleet Derby poll, it won the award for the best Car Fleet Management service for the third consecutive year. The company's CEO, Leszek Pomorski, also received the Fleet Personality of the Year 2015 distinction.
- 2014: Alphabet Polska won three categories in the Fleet Awards poll, winning awards for its two new services – AlphaElectric and AlphaGuide – and as the Most Fleet Manager-Friendly Company. Additionally, Alphabet was honored in the Fleet Derby poll, winning the award for the best Car Fleet Management service.
- 2013: Alphabet's fleet in Europe reached 500,000 vehicles. The half-millionth vehicle was ordered by a long-time Alphabet Polska client, Deloitte. At the end of the year, Alphabet Polska introduced its revolutionary electric vehicle service offering, AlphaElectric – the first comprehensive service of its kind on the Polish market dedicated to car fleets.
- 2012: New look for the Alphabet brand. In Poland, the company relocated from its previous office at Trzech Krzyży Square, which it shared with other ING companies. The new headquarters is located in Warsaw's Mokotów district.
- 2011: At the end of 2011, all Alphabet companies merged with ING Car Lease, strengthening the company's position in the European market. Following the merger, the fleet of cars under management now totals 460,000 vehicles.
- 2008: The world's first mobile application, AlphaGuide, launches.
In Poland, Leszek Pomorski is appointed President of the Polish Vehicle Rental and Leasing Association, and in 2010, CEO of Alphabet Polska. - 2007: Alphabet has over 250,000 vehicles and 680 employees worldwide.
- 2005: We are one of the founders of the Polish Vehicle Rental and Leasing Association.
- 2001: ING Car Lease Polska Sp. z o.o. begins operations in the Polish market.
- 1997: Alphabet is founded in the UK as a BMW Group company – with the goal of simplifying mobility for businesses in Europe.
Our commitments
Sustainable future
Driving change through responsible mobility means taking action, not just making promises. At Alphabet, we integrate sustainability into every aspect of our operations, ensuring your fleet is efficient, transparent, and ready for the future. With our data-driven tools and expert consulting, we help companies reduce emissions and embrace electrified mobility solutions for a sustainable future.
Did you know?
82% of companies see reducing fleet emissions as critical. Yet 43% still have no clear targets in place.* With Alphabet, transform sustainability from ambition to real, measurable results and prepare for tomorrow’s regulatory demands.
*Source: Fleet emission monitor 2025
Principles of cooperation
We treat each client individually, and the services we offer drive business agility. Professional support and clear guidelines build mutual trust and create lasting partnerships. We are part of the BMW Group and adhere to its standards.