Associated cost is another major hurdle, even in first-mover markets like the Nordics and the Netherlands. “The price of EVs and the required investment in charging infrastructure at home and at work remain too high for small and mid-sized businesses. This sentiment is further intensified by a significant knowledge gap around the costs of fleet electrification”, Lyndberg continues. This highlights the urgent need for better guidance, transparency, and tools to help companies of that size understand the real costs and potential ROI of electrification.
A third concern is technological uncertainty. Among all markets observers can find anxiety and sometimes a lot of misinformation, too, about fluctuating energy prices and concerns around battery life, residual values, and the speed of recharging. Fleet managers can address these concerns by staying informed, choosing reliable OEMs, and working with partners who provide transparent lifecycle planning and vehicle data.
Electrification as part of the political agenda – from the top to the bottom?
Compounding these challenges is the gradual reduction of subsidies and other financial incentives for EV adoption in several European countries. Markets like Sweden, Germany, and the Netherlands are scaling back tax breaks and grants designed to encourage the uptake of EVs. This shifting policy landscape means businesses can no longer rely solely on public support. Forward-thinking fleet managers must plan for long-term electrification strategies that remain viable even in less supportive conditions.
A shared responsibility
As governments step back from subsidies and other incentives, private enterprises have an even greater role to play. Fleet managers can keep the momentum for e-mobility alive by embracing flexible leasing, electrified fleets, and expert consulting to show that electric vehicles can succeed in real-world conditions. As corporations electrify their fleets, they not only reduce emissions but also normalise e-mobility, build trust and demonstrate its viability to the wider market. Collaboration between policymakers, businesses, and mobility providers is essential to overcome barriers and achieve Europe’s sustainability goals. While challenges persist, corporate fleets are proving that progress is possible and can collectively pave the way for a more resilient and sustainable mobility future.
Claudia Bauer
International Marketing, Communications Manager
