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Where we come from

Take a tour through our history

  • Overview
  • How we lead
  • Our management
  • Historic milestones
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Leading the way

As a global leader in fleet management services, our leadership team brings a wealth of experience and expertise to the table. We leverage this diversity and breadth of experience to provide comprehensive consulting resources and capabilities coupled with innovative products and services to help our customers future-proof their mobility.

Alphabet is now represented in 36 countries
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Alphabet GB | Behind the scenes

Take a look at what our employees have to say about us.

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Markus Deusing

Markus Deusing took over the position of Chief Executive Officer at Alphabet International in January 2022. He started his career at BMW Group in 2005 and has held various management functions in Germany since then. In his previous role as CCO, he significantly drove forward sustainability and digitisation within the company and, in the last two years, successfully navigated the sales organisation through a highly volatile period. In his current role, Markus has been responsible for the strategic coordination and development of all Alphabet markets. He has extensive experience in sales, marketing and communications as well as in innovation, mobility and product management.

5 Questions to Markus Deusing

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Ursula Wingfield

Ursula Wingfield takes on the role of Chief Financial Officer (CFO) for Alphabet (GB) Limited from 01 November 2021, in addition to her current role as CFO for BMW Financial Services (GB), a position she has held since August 2020.

Ursula is well acquainted with Alphabet, having previously spent five years as CEO of Alphabet in the German market prior to her UK appointment.

 

 

Chris Sinclair

Chris Sinclair

Chris joined the Alphabet Executive Team as Head of Compliance in May 2022. Prior to this, he spent six years as Chief Risk Officer for BMW Financial Services.

With over 27 years’ experience in the automotive finance industry, Chris brings considerable experience and expertise to the role. He first joined Alphabet in 1997 and has since held several risk and finance-related roles in the BMW Group.

 

 

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Chantal Gorman

Chantal joined the company during the integration of Alphabet and ING in 2011.

With 25 years’ experience in the vehicle leasing industry, Chantal beings a wealth of financial management to the role. She previously worked in almost all areas of Finance within Alphabet including Controlling/Financial planning, Information Management, Underwriting and Collections, giving her invaluable experience and insight into our financial management.

 

Our history