Your mobility. Made easy.

• 2024 Alphabet introduces the AI Assistant to make fleet management even smarter and more personalised. Operations expand further with entry into Slovenia and the Baltic states.

• 2023 With a new partner in Australia and a market entry in Mexico, Alphabet extends its international presence to 36 markets worldwide. The launch of the Alphabet Carbon Manager supports customers in tracking and reducing CO₂ emissions across their fleets.

• 2022 Alphabet expands its global footprint with new partners in Canada and Finland, enabling high-quality services in two more key markets.

• 2021 Alphabet unveils a new brand identity with a redesigned logo and corporate design, marking a bold step into the next era of business mobility. The updated strategic focus strengthens the company’s positioning in sustainability, digitalisation, and customer-centric mobility solutions.

• 2020 Alphabet confirms new partners in New Zealand and Australia, bringing its global presence to 31 markets.

• 2019 • In Norway, Alphabet partners with AUTO PLAN to complete its Scandinavian presence. • In Brazil, Alphabet launches operations in South America with leasing specialist Unidas.

• Also in 2019, Alphabet celebrates another milestone: delivery of its 700,000th vehicle, made possible by strong partnerships and long-standing customer relationships.

• 2018 Alphabet expands its partner network across Europe: Customers are now served in Greece, Croatia, Bulgaria, Cyprus, Turkey, Russia, Serbia, Ireland and Portugal through strategic cooperations with trusted local providers.

• 2017 Alphabet celebrates 20 years of innovation and enters the Chinese market with a dedicated portfolio of business mobility and financial leasing solutions. Operations in China are managed through Herald International Financial Leasing Co. Ltd. to meet local regulatory requirements.

• 2015 Alphabet upgrades its app portfolio to Version 2.0, integrating even more features and improving the digital fleet experience for users across markets.

• 2014 With its Carbon Compensation Program, Alphabet empowers companies to offset fleet-related CO₂ emissions by supporting certified environmental projects, a step towards more responsible mobility.

• 2013 A major milestone: Alphabet delivers its 500,000th vehicle. In parallel, two digital tools are launched - AlphaCity App 1.0 and AlphaElectric App 1.0 - offering even more flexibility and control to fleet managers and drivers.

• 2012 Alphabet unveils a refreshed brand identity, marking a clear step toward a modern, innovation-driven future. That same year, Alphabet receives an Innovation Award for its forward-thinking mobility concepts.

• 2011 Alphabet acquires ING Car Lease, significantly expanding its international footprint. With over 474,000 vehicles under management, the company becomes one of Europe’s largest business mobility providers.

• 2010 Alphabet introduces its Mobility Services Division to develop new, innovative business mobility solutions. The first product launch: AlphaCity, a car sharing solution to support corporate car pools - meeting the growing demand for sustainable and flexible fleet use, especially in urban areas.

• 2008 The first version of the AlphaGuide App is launched, helping drivers manage their mobility needs digitally.

• 2007 Alphabet celebrates its 10th anniversary with over 250,000 vehicles under management and more than 680 employees worldwide, establishing itself among the top ten fleet providers in Europe.

• 2003 After rapid expansion, Alphabet strengthens its position in the European market. The launch of the European Fleet Handbook makes cross-border fleet management easier and more transparent for international customers.

• 1997 Alphabet is founded in the UK as the fleet management subsidiary of the BMW Group, with a mission to simplify business mobility for companies across Europe.