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BMW Group has updated its comprehensive data privacy compliance programme – the so called BMW Privacy Corporate Rules – which includes BMW’s Binding Corporate Rules to comply with the new EU GDPR requirements. Alphabet, a division of BMW Group, is obliged to comply with aforementioned BMW Privacy Corporate Rules.
Besides implementation of BMW Group central GDPR initiatives, each and every Alphabet legal entity is currently executing local GDPR implementation projects, based on the revised BMW Privacy Corporate Rules and applicable local law & legislation and regulatory requirements, in order to comply with the GDPR as of May 2018.
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Unless otherwise indicated, all trademarks on this website are subject to trademark rights of BMW AG, including marks, model names, logos, and emblems.
The information on these websites is provided "as is" and without warranty of any kind, expressed or implied, including (but not limited to) any implied warranties of merchantability, fitness for any particular purpose, or non-infringement of third party rights. While the information provided is believed to be accurate, it may include errors or inaccuracies. In no event shall Alphabet International GmbH be liable to any person for any special, indirect or consequential damages relating to this material, unless caused by gross negligence or intentional misconduct. Alphabet International GmbH is not responsible for the contents of websites that are maintained by third parties and therefore waives its liability for any links from this website to other websites.
BMW AG and/or Alphabet International GmbH has sought to achieve an innovative and informative website. However, you also need to understand that BMW AG and/or Alphabet International GmbH must protect its intellectual property, including its patents, trademarks, and copyrights. Accordingly, please appreciate that no license to use the intellectual property of BMW AG and/or Alphabet International GmbH companies or the intellectual property of third parties has been granted by this website.
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Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.
The legal representatives of BMW AG are the members of the Board of Management (Harald Krüger, Chairman, Milagros Caiña Carreiro-Andree, Klaus Draeger, Friedrich Eichiner, Klaus Fröhlich, Ian Robertson, Peter Schwarzenbauer, Oliver Zipse).
Chairman of Supervisory Board: Norbert Reithofer