Online tool highlights Alphabet's multi-make strategy
MUNICH 06/12/2012 - Business Mobility provider Alphabet has developed a new web-based tool that helps drivers find the perfect car. The car comparison tool gives users an unbiased overview of cars available on the market and allows them to customise their search according to key specifications. These include: CO2 emissions, fuel consumption, horsepower, acceleration and price. “We know that different customers want different cars,” says Nancy Storp, Head of Marketing and Business Development. “With our car comparison tool, they can find the car that meets their needs exactly.”
The data used for the tool is provided by the automotive business intelligence firm EurotaxSchwacke. This guarantees diversity and neutrality. "It's not only fun but also practical because Alphabet’s car comparison tool lets you estimate the costs of different automobile brands and models,” Storp explains. “Also, by using the data of many different cars, Alphabet can highlight its multi-make strategy.”
The tool is easy to use. It was optimised for tablets like the Apple iPad but can be used just as well on any laptop or desktop. Thanks to precise sliders and drop-down menus, users can choose their ideal vehicle according to the criteria mentioned above. In addition, they can look for specific brands and models. The selected cars’ data is clearly displayed on panels for easy comparison. These panels can then be shared on several social media platforms in order to keep friends and family up-to-date.
Alphabet is a provider of Business Mobility in Europe. As such it helps companies to manage their corporate mobility in an economical and sustainable way. Founded in 1997 as a fleet management division of BMW Group, Alphabet has gathered extensive knowledge in fleet management and leasing. Based on this know-how the company creates innovative and flexible Business Mobility solutions that fit customers’ needs. One example is the corporate car sharing scheme AlphaCity. Alphabet has more than 490,000 cars of all makes under contract and is ranked fourth in the market. It offers a wide range of products and services including consulting, financing and car-related services, as well as comprehensive management programmes for corporate fleets. Alphabet has its headquarters in Munich, Germany, and is represented in 19 countries. For more information, please visit www.alphabet.com.