History

2017

Alphabet launches in China.
Alphabet offers a portfolio of services focusing on Financial Leasing and Business Mobility solutions on the Chinese market. To comply with local business regulations, Alphabet operates in China as a part of Herald International Financial Leasing Co. Ltd.

2015

Alphabet outperforms market growth.
With more than 600,000 leased cars and light commercial vehicles in Europe and Australia, Alphabet underlines its position as one of the top five largest fleet providers worldwide.

2014

Alphabet offers carbon compensation programme.
Alphabet is constantly developing ways to minimise fleet CO2 emissions. This programme now offers a way to compensate carbon emissions by supporting environmental projects.

2013

Alphabet hands over its 500,000th car.
This is a milestone in the company’s history and another step on the way to becoming the leading European Business Mobility provider.

2011

In September, Alphabet acquires ING Car Lease, a subsidiary of ING Group.
The acquisition boosts Alphabet's industry ranking and strengthens its international presence. Alphabet now has more than 474,000 cars under management.

2010

Alphabet launches a Mobility Services division for the development of innovative Business Mobility solutions.
Its first result is the launch of AlphaCity which is introduced by Alphabet France. AlphaCity is a CarSharing programme to complement corporate car pools. It meets the growing demand for sustainable mobility management especially for short trips and for urban areas.

2007

Alphabet celebrates its tenth anniversary.
With more than 250,000 company cars under management and about 680 employees worldwide, the company is one of the top ten European fleet management service providers.

2003

Following steady expansion, Alphabet consolidates its position in Europe.
The company also simplifies cross-border fleet management by publishing the European Fleet Handbook.

1997

Alphabet is established in the UK as the fleet management subsidiary of the BMW Group.