Recently we heard Carsten Kwirandt’s perspective on Alphabet’s new marketing campaign. Today, I’m following up on the topic by speaking with Uwe Hildinger. As Chief Sales Officer, he sees the new campaign from the client perspective as well as that of Alphabet headquarters. Moreover, his years of experience at Alphabet Germany give him first-hand insights into local markets and their requirements. His biggest asset in a nutshell: he knows our clients and what it means to operate globally and locally. Let’s hear his perspective on the campaign and how it addresses companies’ mobility needs.
Today, when you’ve got to charge, the cable is your best friend. But by following some good charging practices, you can make the most of the time you have left with the maybe-one-day-archaic charging cable. Here are my top 4 tips for choosing the right charging solution.
Alphabet is excited to announce the upcoming release of a new marketing campaign. In today’s interview, Carsten Kwirandt, Head of Marketing and Business Development, shares his insights with me and all the readers of what shaped the campaign idea and how it reaches out to the target audiences.
In the fleet management industry, everybody knows the Total Cost of Ownership (TCO) as a standard for evaluating the cost of running a fleet. But nevertheless, companies big and small have to pay attention to gain a more accurate look at what they are really spending while travelling from A to B. Not only by paying attention to the fleet but with a holistic view extending the focus on the whole company mobility costs. Let’s have a closer look to the Total Cost of Mobility (TCM).
Picture this. You receive a company car and it’s your faithful companion for 48 months. Chauffeuring you to appointments, protecting you from sun, rain and snow, carrying your belongings from A to B. Then one day, it’s time to part. The lease is up – marking the end of your time together.
Today there´s a growing number of light commercial vehicles (LCVs) on the road. But, neither passenger car drivers nor lorry drivers, are aware of the recommended LCV safety precautions. Here, Bernd Herbener, moderator for traffic safety at Auto Club Europe (ACE), gives us all some invaluable insight and expert tips on improving safety at the wheel of an LCV. ACE is a leading car club in Germany that, in addition to providing roadside assistance, offers a wide spectrum of driver training courses, including driver training for LCVs.
I recently had the pleasure of sitting down with our CEO, Norbert van den Eijnden, to hear his latest thoughts on the status quo at Alphabet – and where we are heading to in 2016.
Alphabet just released its figures for 2015. Can you say a few words about them?
Gladly! 2015 was a really successful year for Alphabet. We grew by 8.5 % and outperformed market growth throughout our business segments. Additionally we are thrilled that we exceeded the 600,000 milestone of leased cars and LCVs. These are two things our company can be proud of.
After perusing some of the latest survey, studies and reports a few weeks back, I realised I’d found proof of what I’d observed for a while now: core business and services are more important than ever in fleet management. They are really back in town. Why? Two words: connectivity and digitalisation.
Imagine you have a business trip coming up. An overnight one. You go online, look for a conveniently located hotel, with the best amenities for your allocated budget, and book a room, right? Well, now there’s another option: stay in a private room or flat instead of hotels.
“Use data in a smart way, but in the end it’s a question of authenticity and your story”. For the latest contribution to our series “Three questions to…” we interviewed Julius van de Laar, a digital strategist and former election campaign consultant for US-President Barack Obama.