Alphabet International launches new website

New online platform enables greater usability and service

MUNICH 08/08/2013 - Alphabet International has just launched its new state-of-the-art website. Advanced internet technology was used to optimise the site for mobile devices and maximise user experience. Responsive design provides a consistent visual display of the company’s products and services – regardless of screen size. With its intuitive navigation and informative content, Alphabet’s modern online platform sets a new standard in the world of Business Mobility.

Nancy Storp, Head of Marketing and Business Development at Alphabet International, explains, “We analysed user behaviour before we started the project. As people are on the go more than ever before, our priority was to optimise the website for tablets and smartphones. Furthermore, with less time on their hands, viewers want relevant information at a glance. Visitors to Alphabet’s new website get where and what they want – quickly and easily.”

All Alphabet operations are adapting their sites so that a uniform global online presence is available. The entire website relaunch will be completed by the end of this year. Local sites will be customised to take individual market demands and business practices into consideration. Alphabet Netherlands has already launched its new website. Germany and the UK are next on the list. See the new Alphabet website for yourself by going to www.alphabet.com.

About Alphabet

Alphabet is a leading provider of Business Mobility in Europe. As such, it enables companies to manage their corporate mobility in an economical and sustainable way. Founded in 1997 as a division of BMW Group, Alphabet has gathered extensive knowledge of international fleet management and leasing. Its comprehensive portfolio includes consulting and funding as well as smart management products and services for company fleets. Alphabet’s Business Mobility solutions are tailor-made to meet specific corporate requirements. Today, Alphabet has more than 500,000 cars of all makes under management and is ranked fourth in the market. Applying its expertise and technology, Alphabet also pioneers the creation of Advanced Mobility Solutions: AlphaElectric offers companies comprehensive eMobility, while AlphaCity is a cost-effective Corporate CarSharing option. Alphabet has its headquarters in Munich, Germany and is represented in 19 countries. For more information, please visit www.alphabet.com.