Christel Reynaerts new CEO Alphabet Belgium & Luxembourg

posted on December 02, 2014

Jan van Roon, who has been Managing Director for Alphabet Belgium and Luxembourg since May 2009, is set to hand over the reins to Christel Reynaerts on the 1st of June 2015. Since 1979, Jan assumed various positions in Sales, Marketing and General Management in The Netherlands, Belgium and Europe.

A man with an inspiring leadership style, Jan brought the acquisition of ING Car Lease by BMW Group for Belgium and Luxembourg to fruition in 2011. Under his management, Alphabet drove up the company's fleet size by 67% in Belgium and 57% in Luxembourg.

Jan van Roon: “As the Managing Director for Alphabet Belgium and Luxembourg, even in times of change it was always my endeavour to ensure maximum stability for staff, customers and suppliers alike.”

Alphabet is a dynamic business, where innovation and customer focus are the main drivers of everything the organisation undertakes. As such, the mobility solutions under development today will be part of our everyday lives tomorrow.

“Christel is taking the helm of a potent organisation with ambitious aims. I have every confidence that, given her healthy team spirit, she will continue to develop and build Alphabet on a sustainable basis to exceed our customers' expectations”, Jan van Roon says.

“After spending 10 years at BMW headquarters in Munich, I am truly delighted to be taking on this new professional challenge in my home country as from June, 1. I am very much looking forward to continuing the excellent work put in by Jan Van Roon. Jan has set up a strong organisation that has a long-term vision and highly motivated staff,” Christel Reynaerts comments.

Since January 2012, Christel has been serving as Head of International Corporate Sales at BMW Group. Since she joined BMW Group in 2005, she consecutively held the posts of Head of International Sales at Alphabet International (2005-2008) and Head of Commercial Finance at BMW Financial Services (2008-2012).

Christel is originally a qualified interpreter who speaks 5 languages. Her experience in developing and implementing strategies in an international customer-led environment, combined with her pragmatic and consultative style, make her ideally suited to lead the onward growth of Alphabet Belgium and Luxembourg.

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About Alphabet

As one of the market leaders delivering business mobility solutions in Europe, Alphabet helps businesses manage their car fleets in a way that is efficient as well as sustainable. Alphabet was set up in 1997 as a division of BMW Group and has since racked up widely recognised and broad-based expertise in the area of car fleet management and the long-term leasing of vehicles. The company's comprehensive range of products and services encapsulates both consultancy, financing and car services, all the way up to global solutions for the management of company car fleets. In order to meet the specific requirements held out by companies, Alphabet's business mobility solutions are fully tailored to the needs of its clients. Operating a portfolio of over 550,000 vehicles of all brands in 18 countries places Alphabet as one of the four leading players on the market. In the Grand Duchy, Alphabet currently manages 2,000 vehicles, which places the company in the country's top give. With its expertise and technology, Alphabet is at the forefront of Advanced Mobility Solutions: as just one example, AlphaElectric provides comprehensive eMobility solutions for businesses. Check out for full details

Further details

Ann Massart, Press relations manager, Alphabet Belgium and Luxembourg, + 32 3 459 59 71 or