Alphabet delivers 2.000th vehicle

Leudelange, 4 November 2014

Last Friday saw Alphabet Luxembourg delivering vehicle no. 2,000 - a Lancia Ypsilon - to the Hein Group Soparfi. In the presence of Alphabet Luxembourg Country Manager Jean-Paul Biordi, Mrs Stéphanie Hein, member of the Board and company fleet manager, and Hein Group's Communication Manager Marion Arbrun, the keys were handed over at garage Chlecq, the Lancia-Fiat dealership in Esch-sur-Alzette.

In just 5 years time, Alphabet Luxembourg has managed to double the size of its fleet. As such, this delivery also serves as a perfect illustration of Alphabet's expansion plans in Europe.

Alphabet attributes this growth first and foremost to the confidence placed in the company by its customers. Jean-Paul Biordi went on record as saying: "Alphabet makes the difference for businesses in Luxembourg courtesy of our role as experts, and our personal approach."

Alphabet is fully intent on assuming its role as a pioneer and expert in the area of sustainable mobility. In evidence of these ambitions, Alphabet launched the AlphaElectric product in Luxembourg just this September whilst also getting a carbon dioxide emission compensation scheme under way at the start of September.

Hein Soparfi is a Luxembourg Group that delivers a wide range of care services for the elderly, including the management of retirement homes, residential service homes for senior citizens, a home care and assistance network delivering home help services for children caring for their elderly family members, transport of disabled people and the running of restaurants. Of the 220 members of staff working for the Group, 130 deliver care and personal assistance services. The deal clincher that persuaded the company to decide on Alphabet was the latter's willingness to listen, its service-minded mindset and the sound advice dispensed regarding its fleet management. Moreover, the decision to go for operational leasing was further supported by the considerable convenience in terms of logistics and finance offered by Alphabet. "Our staff are constantly out on the road, with each vehicle travelling an average 35,000 km a year. It goes without saying that when it comes to servicing, claims management, not to mention billing, we are relying on a partner that we can trust", Stéphanie Hein goes on to stress.

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About Hein Soparfi

Operating in the Grand Duchy of Luxembourg, the Hein Group Soparfi encapsulates five entities. Four of these deliver personal care services: SenConcept, Päiperléck, RestoLuxServices and HomeConcept. Two are included in the network of the National Health Insurance Fund Caisse (Caisse Nationale de la Santé) and accredited by the Ministry of Family Affairs and Integration. The fifth entity, SenConsult, advises promoters and professional workers in the health care professions. The Group employs a workforce of 220 staff: administrative personnel, carers, catering, maintenance and home help workers.

About Alphabet

As one of the market leaders delivering business mobility solutions in Europe, Alphabet helps businesses manage their car fleets in a way that is efficient as well as sustainable. Alphabet was set up in 1997 as a division of BMW Group and has since racked up widely recognised and broad-based expertise in the area of car fleet management and the long-term leasing of vehicles. The company's comprehensive range of products and services encapsulates both consultancy, financing and car services, all the way up to global solutions for the management of company car fleets. In order to meet the specific requirements held out by companies, Alphabet's business mobility solutions are fully tailored to the needs of its clients. Operating a portfolio of over 536,000 vehicles of all brands in 18 countries places Alphabet as one of the four leading players on the market. In the Grand Duchy, Alphabet currently manages 2,000 vehicles, which places the company in the country's top give. With its expertise and technology, Alphabet is at the forefront of Advanced Mobility Solutions: as just one example, AlphaElectric provides comprehensive eMobility solutions for businesses. Check out for full details

Further details

Ann Massart, Press relations manager, Alphabet Belgium and Luxembourg, + 32 3 459 59 71 or